Research On Rural Brand Image Design Under Slow Design

With the acceleration of domestic economy,people’s desire for a slow life under the fast-paced life of the city has become more intense.Rural tourism is an important way of slow life experience has developed rapidly around the world.Countryside brand image is a new trend of rural tourism.Although tourism branding is in full swing everywhere,the research on the combination of slow design and rural tourism brands is still at an early stage.Therefore,this paper focuses on the research of rural tourism branding in cities that provide urban residents with a slow life experience.After a lot of literature review,this study concludes the basic guideline and significance of the slow design,and also analyzes the characteristics of slow design.Combining the rural tourism brand analysis model with the rural brand image design,which to conclude several features.Then summarize the internal and external layers of rural branding.This research aims to bring new inspiration and reference to the visual brand image of Chinese tourist destinations.After that,selecting a representative village that called Mingyue Village,and used it as an object to carry out practical research under the guidance of theory.A qualitative study of the situation of Mingyue Village was done by SWOT method,the psychological evaluation of tourists for the brand was obtained by using SD semantic analysis method,and the current situation and existing problems of local brand image design were analyzed by content analysis method.From point to surface to radiate the existing unification issues of national rural tourism brands.This research will summarize the design guidelines for the brand image of tourist destinations on how slow cultural villages should develop under the impact of urban culture.The follow-up Mingyue Village brand image visual design practice was given theoretical guidance and a visual design system was developed.Moreover,the research methods used in this article can also provide references for other research.