Research On Development Strategy Optimization Of TF Cultural Tourism Company

Along with the rapid development of our economy and the continuous improvement of residents’ disposable income,the residents’ leisure and entertainment ideas are also gradually changing,which makes the leisure agriculture tourism develop rapidly.However,in the actual process of developing leisure agricultural tourism enterprises,due to the lack of scientific development strategy,there are some problems such as inadequate resources integration,imperfect infrastructure construction,lack of enterprise management and operation personnel.Therefore,in the face of complex internal and external environment,it is particularly important for leisure agricultural tourism development companies to seize strategic opportunities,formulate strategic positioning and objectives suitable for their own development,and make appropriate strategic choices.This paper takes TF Cultural Tourism Company as the research sample,based on the existing research results at home and abroad,uses strategic management theory and analysis tools to conduct in-depth analysis of the internal and external environment of TF company,constructs the SWOT analysis matrix of development strategy of TF Cultural Tourism Company,and uses analytic hierarchy process to determine the weight of internal and external influencing factors.Meanwhile,with the help of SWOT strategy quadrangle analysis,the strategic strength of TF Cultural Tourism Company is determined to be 0.954,and it is clear that TF Cultural Tourism company should adopt active pioneering strategy,that is,make full use of its own rich physical resources,financial strength,technical ability and brand effect,take the existing business as the basis,grasp the support of national and local policies.Seize the development strategic opportunity,broaden the channels of attracting customers,develop new markets.In combination with the strategic positioning and objectives of TF Cultural Tourism Company,we will develop and improve the service chain including customer demand;Improve the efficiency of innovation research and development,promote the integration of three industries;Pay attention to brand reconstruction,create special theme projects;With the help of new media resources,strengthening operation management and other development measures.In order to ensure the smooth implementation of development measures and give full play to their due effects,we put forward some safeguard measures,such as establishing stable organizational structure,improving enterprise system,maintaining steady capital flow,introducing and cultivating compound talents,and strengthening the use of science and technology,so as to improve the operation efficiency of enterprises and employees’ working enthusiasm,and help the company achieve its strategic goals.