| In the era of information explosion,the effective way of information transmission through information visualization design has received more and more attention from the public.With the development of digitalization and new media,the public’s visual presentation of information and communication needs also change,and the traditional single communication media can no longer meet the needs of the public.In multi-dimensional communication media,complex information needs not only to be expressed in the form of information visualization,but also to explore various possibilities of multi-media application of information visualization,and how to flexibly use multi-media communication methods to enhance the efficiency and interest of information transmission.Based on the theoretical research and case analysis of information visualization application,this paper systematically studies how to make better use of information visualization to carry out multi-dimensional communication and improve the efficiency of popular science information communication in the new media era.Literature research method and case analysis method were used to summarize the common problems existing in scientific information visualization,and user mental model was constructed by user research method to summarize the information needs and media needs of different types of users for allergy popularization.Put forward "to break through the confine of planar single medium optimization information visualization reading experience","the use of user mental models for information visualization medium application design","through the integration of offline online media application,promote efficiency of information visualization to spread" point of view,and summarizes the corresponding design methods,design practice.The specific contents of the study are as follows:The first chapter introduces the research background,research status at home and abroad,research significance,research methods and research innovations.The second chapter briefly introduces the theory of information visualization and multi-media application.The third chapter puts forward the present situation and problems of scientific information visualization in media application.The fourth chapter puts forward the thinking and method of information visualization design in allergy science popularization,analyzes the particularity of allergy science popularization and users,and constructs user mental model.Integration of allergy information framework.The fifth chapter focuses on the information visualization design practice of allergy popularization,analyzes the advantages and disadvantages of different media,and puts forward the requirements of visual standardization.Design practice includes offline application of information visualization poster,manual,packaging part;As well as web design for online applications,H5 design,short video and dynamic poster design,and evaluate and improve design practices.The sixth chapter summarizes the research conclusion and looks into the future. |