A Study Of The Repertoire Promotion And Application Planning Of The Play "Autumn Begins"

Drama is a highly comprehensive art,relying on the live actors’ dialogue,monologue,action and other ways of expression to describe the content and expression of ideas.Drama has been introduced into China for a hundred years,and with the progress and change of society,it has gradually developed into one of the important forms of art in our country.But with the rapid development of technological means,all kinds of art forms emerge in endlessly.The choice of the audience is rich diverse and the development of drama is extremely difficult in recent years because of its unique expression forms.Under the impact of public entertainment,drama should also keep up with the pace of the times.On the basis of keeping its own uniqueness,we should innovate the forms of artistic performance,enrich the ways of communication and promotion,and let the art of drama continue growing.The emergence of the play “Autumn Begins” has shocked the drama market,and can be said to have mileage commemorative significance in the history of drama development.“Autumn Begins” has performed nearly a thousand times since its inception,and has won numerous praise and awards.Today,it still blooms brilliantly in the drama market,which not only represents the recognition of drama works in the consumer market,but also shows the many characteristics of the excellent drama work from creation to promotion.This paper takes the play “Autumn Begins” as an example to explore its success in creative background,artistic features and cultural connotation.This paper analyzed “Autumn Begins”by using SWOT method,and summarized the advantages of it and found the problems in the current market development.At the same time,the author used questionnaire survey and field research to understand the current market demand combined the current national and local development policies.This paper put forward solutions to the future promotion and development of “Autumn Begins”,so as to make the classic works brilliant,and also provide reference for the promotion of drama in the future.