Research On Red Culture Communication From The Perspective Of Media Memory

Red culture is an advanced culture formed in the course of the long-term revolution,construction and reform of the Chinese people under the leadership of the Communist Party of China.It is the crystallization of the wisdom of the Chinese nation.Promoting red culture is conducive to improving our cultural soft power,enhancing the international recognition of Chinese culture,and shaping the national image.At present,multiple factors lead to the communication of red culture facing many difficulties.The documentary for the centenary of the founding of the Founding of the Party plays an important role in the process of constructing cultural memory and collective memory with the help of festival ceremonies,and plays an important role in the inheritance and development of red culture.This paper uses various research methods,including text analysis,case study,and questionnaire survey.With the series of documentaries on the centenary of the founding of the Party as the research object and the theoretical perspective of media memory,the content presentation and dissemination of red culture are studied,in order to contribute to the dissemination and development of red culture.This article is mainly divided into six parts,the first part of which is the introduction,covering the research background,purpose and significance,literature review in related fields,research content and methods,and research innovation.The second part is the relevant concept and theoretical basis: an overview of the conceptual definition of red culture,and the theory of media,namely,memory.The third part is to study the narrative mode and content of the documentary about the founding of the Party,so as to explore its communication characteristics.Discovery: In terms of the narrative style,The documentary of the centenary of the Party with the narrative structure of linear narrative and non-linear narrative,To shape the image of a Communist Party member,To shape the image of the Communist Party of China,To convey the spirit of the CPC history,To explain the humanistic care thought of the Communist Party of China,And tells the revolutionary history and the era of heroes from the narrative and other narrative perspectives of individual memory,To inspire the hidden surface of history,To show the century-old glory of the Communist Party of China,To awaken the historical memory,Inheriting the red spirit;In terms of the narrative content,The documentary on the centenary of the founding of the Party organizes the origin and development of the party history and red culture from the aspects of revolutionary sites,original images and iconic symbols,Through the introduction of the big and small heroes and young party members in the history of the Communist Party,It describes the influence and continuation path of the revolutionary spirit and the red culture.Through the above narrative,the founding of one hundred theme documentary in historical picture to build nationalist spirit,with emotional content awaken the audience of patriotism spirit,completed the systematization of red culture memory remodeling and construction,in the new era of the spread of fragmentation context,for the public to understand the deep cultural meaning behind the red culture provides a new channel.The fourth part is the analysis of the channels of the audience,the understanding of the documentary of the centenary of the founding of the Party,the dissemination effect of the red culture and the effect of memory construction.The fifth chapter,based on the fourth chapter,summarizes the problems existing in the documentary on the founding of the Party.Chapter 6 proposes corresponding optimization strategies based on the problems in Chapter 5: Research shows that the main problems of spreading red culture are three: first,the narrative subject is single and the lack of innovation;second,the communication channel is slightly single and the subsidiary value needs to be developed;third,the international communication effect is poor,and the phenomenon of "cultural discount" is widespread.Finally,according to the existing problems and the questionnaire survey results,the author puts forward three specific optimization strategies: first,to deepen the narrative content and highlight the cultural characteristics;second,to construct the digital cultural communication pattern;and third,to establish the cultural connection and tell Chinese stories well.The above three dimensions can help to promote the construction of media memory and innovative expression of red culture,enhance the transmission power of red culture,and enhance the international identification of Chinese culture.