A Study On The Aesthetic Culture Of Affordable Luxury

Affordable luxury is one of the contemporary aesthetic and cultural phenomena,and how to recognize the aesthetic and cultural significance of affordable luxury in human life today is the entry point of this paper.Affordable luxury was born in the context of consumer society,and it is an aesthetic fashion that is popular for a while.Affordable luxury consumption initially refers to the consumption of affordable luxury goods,but later develops into a kind of life style and aesthetic style,and there is a progressive relationship between the two,so affordable luxury consumption often includes two parts: material luxury consumption and immaterial luxury consumption.The concept of affordable luxury has been introduced from abroad and has taken root and flourished in China in recent years.It relies on the development of consumer society,technology driven by digital media,the brewing and development of popular culture and cultural industry,and the growth of the "leisure class" and other social and cultural backgrounds,and has a relatively clear historical lineage of occurrence and development.From the material level,in the era of visual reading,affordable luxury fashion brings aesthetic pleasure to the public and stimulates physical experience.Affordable luxury fashion triggers a wide sense of aesthetic commonality among the public,and its artistic design follows the basic rules of formal beauty,material beauty,functional beauty and atmospheric beauty,which shows the aesthetic style of affordable luxury elegance,simplicity and refinement.At the same time,the aesthetic taste of affordable luxury has undergone three shifts: first,the aesthetic paradigm secularization,in the post-industrial era,elite culture has given way to mass culture,and the rise of mass culture has promoted the emancipation of sensibility,which has led to the secularization,industrialization and commercialization of aesthetics,realizing the change of aesthetic interest from monism to diversity,and the change of aesthetic concept from "aesthetics only" to "pan-aesthetics".The concept of aesthetics changed from "aesthetics only" to "pan-aesthetics".Secondly,the aestheticization of daily life,the practice of aestheticism has promoted the dissolution of the boundary between art and life,and aestheticization has become a modern survival strategy.According to Bourdieu,aesthetic taste was regarded as a sign of class distinction.Affordable luxury consumption reflected the aesthetic interests of the middle class,while leading and shaping the aesthetic style.Finally,it is the industrialization of aesthetic taste.The development of aesthetic capitalism has prompted the industrial production of aesthetic taste,and affordable luxury,as an aesthetic fashion,has effectively promoted the operation of consumer society and intervened in the production of aesthetic taste,and the updated changes of affordable luxury fashion have driven the proliferation of aesthetic taste.Affordable luxury fashion creates a myth of consumption,which constitutes the paradox of "freedom and bondage,deviation and conformity".People’s worship of symbols leads to the reversal of the relationship between people and things,and the seemingly free choice of goods is actually restricted by the symbolic value of things.The result of aesthetic generalization is that it not only satisfies the sensual needs of the public,but also creates spiritual anxiety and confusion among the contemporary people.The shallow aestheticization actually constrains individuals’ questioning of the true existence and pursuit of spiritual ideals.In the dichotomy of "freedom and bondage",affordable luxury consumption adds to the burden of human beings.At the same time,in the post-modern consumer context,hedonism and materialism provide the public with great sensual pleasure and physical liberation,making people tend to follow the aesthetic tendency of sensory entertainment,but when individuals pursue the "pleasure principle" as their value,it will lead to the prevalence of "pleasure-onlyism" in the consumer society.However,when individuals pursue the "pleasure principle" as their value,it will lead to the prevalence of "pleasureism" in consumer society,and the aesthetic taste will become frivolous and shallow,which is a deviation from the real sensibility.At the same time,the "lightness" in the light civilization adds to people’s desires,causing people’s exhaustion and depression,and eventually becomes the "lightness" of life that they cannot bear.In short,to lift the crisis of the myth of light luxury,it is urgent to play the role of aesthetic self-sense,restore the true nature,improve the aesthetic taste of the public,cultivate the true humanistic spirit,and call for the return of true sensibility.