The Improvement Of Traditional Handicraft Design Under The New Perspective

In the context of the rapid development of modern economy and society,people’s cognition and aesthetic views of traditional things are constantly changing with the changes of mainstream cultural thoughts,especially in the field of culture and art.Under the impact of multi-regional and multi-cultural trends in the new era,many traditional Chinese culture and art contents,which are profound but not easy to express,have been forgotten by the public.Many typical form elements and classic cultural symbols in Chinese traditional culture are often easily ignored by people.In order to make traditional culture and art content develop new vitality,designers need to make certain adaptive adjustment and improvement design on traditional culture and art content,so as to achieve the integration and evolution of tradition and modern,so as to be accepted by the public in the new era.In this paper,traditional arts and crafts design as the carrier,cognitive psychology,rhetoric as the theoretical basis of research,focusing on the new perspective of how designers through the relevant knowledge to build design in line with the modern audience aesthetic design works.This paper is divided into five parts.The first part is the introduction,which introduces in detail the research background,research purpose and significance,research content and methods of traditional crafts improvement design under the new perspective.The second part elaborates the definition of the concept,deconstruction and reconstruction of the new vision in this paper.The third part takes Li houhu as the design base point,introduces the origin of Lihouhu and its aesthetic discrimination.The fourth part is the core idea of this paper.It takes deconstruction and reconstruction as the design method and analyzes the design ideas from three dimensions: attribute dimension,expression dimension and image dimension.The fifth part is the design application practice according to the above three dimensions.The author has greatly adjusted and improved the form of Lihouhu,hoping to create and express the classic artistic image of Lihouhu more accurately under the new background of the times,so as to appear in the public’s vision as an image more acceptable to modern people under the premise of not changing the connotation of traditional Chinese culture.To show the traditional Chinese culture to the public in a way that is easier to accept and understand.