Research On The Adaptation Of Internet Literature IP Into Film And Television From The Perspective Of Media Ecology

In recent years,online literature has gradually become an important source of content for film and television creation.The IP film and television adaptation of online literature is moving towards a stage of high-quality development.Continuous innovation in value guidance,production standards,and dissemination methods has become a unique cultural landscape in my country.From the perspective of media ecology,the evolution of the media ecology of IP film and television adaptation of online literature can be roughly divided into four main periods: the budding period,the growing period,the prosperous period and the mature period.The media ecological factors that promote the development of IP film and television adaptation of online literature have two dimensions:external and internal ecological factors: one is the external ecological environment factors,mainly including the influence of social,political,economic,cultural,technological and other ecological factors,as well as the impact of network literature.The interactive relationship between IP film and television adaptation and these external ecological factors.The second is the ecological environment factors in the media,which mainly refer to the influence of the interaction of audience,content,emotion and other factors on the survival and development of IP film and television adaptation of online literature.Under the influence of media ecological environment factors,my country’s network literature IP film and television adaptation has gradually formed its own distinct media ecological characteristics.On the one hand,interactive adaptation: a dynamic and open creative form has been established,which is embodied in the interactive production of IP film and television adaptation of online literature to stimulate the audience’s "active participation",and the blank text calls for the audience’s "secondary creation";On the other hand,it is cross-media communication: it has created a marketing pattern of turn-based flow.Although the adaptation of online literature IP film and television has the above new trends,the imbalance of the media ecology cannot be ignored.The first is the proliferation of homogenized works and the serious overlapping of content niches;the second is the frequent occurrence of intellectual property disputes,and the constant disputes over piracy and infringement;the third is the uneven quality of adaptation,which damages the ecological environment of film and television;The core values of ideology are alienated.Fifth,excessive visualization brings hidden worries to the ecological independence of online literature.Therefore,in the context of the prosperous development of online literature IP film and television adaptation,adaptors must enhance the interaction of media ecological resources: implement the concept of high-quality operation;build a green media ecosystem,deepen the guidance of core values,and fully learn from domestic and overseas mature IP full copyright operation mode,improve the construction of the whole industry ecological chain,and tap the derivative value.