Research On The Cover Design Of Chinese Rock Music Records Based On Aesthetic Needs

Aesthetic needs refers to the emotional intentions,demand and desires of a material,which can directly or indirectly stimulate consumers’ purchasing desires thereby leading to consumption behaviors and intentions.As a kind of popular cultural commodity,rock music’s record cover is an important way and an effective way to promote the record.Grasping the aesthetic needs of consumers for rock record covers can not only enhance the correct grasp of the aesthetic fashion of today’s rock record cover design,improve the expressiveness of the design,but also stimulate the market,promote consumption,and accelerate the cycle between market-design-consumption.realistic meaning.This paper takes the visual design performance of Chinese rock music covers as the main content,starting from the special aesthetic elements of rock music record covers,and discusses the aesthetic needs of today’s consumers for Chinese rock music record covers,as well as the corresponding design methods.The article starts with the relationship between music and visual art,analyzes the advantages of visual communication performance and the mechanism of rock music using the visual performance of record covers to communicate with consumers,and expounds the main characteristics of rock music record covers.Secondly,make an inductive analysis of the visual performance of Chinese rock music since its development.The development of Chinese rock music record covers since the beginning is summarized into four time periods according to the visual performance characteristics of record covers and the development status of rock music,and the development background,main design forms,representative cases and generalization of each time period are discussed respectively.Visual performance characteristics of Chinese rock music record covers over time.Through a general understanding of the visual performance of Chinese rock record covers since their creation,it will pave the way for the following analysis of the aesthetic factors of rock record covers.Thirdly,the concept and characteristics of aesthetic needs are introduced to analyze the unique aesthetic factors of rock music record covers;and through questionnaires,to understand the aesthetic needs of today’s consumers for the design of rock music record covers,mainly including clear theme presentation needs,national culture manifestations needs and the need for perceptual interaction.Then,after understanding and grasping the aesthetic needs of today’s consumers,the current situation of the design of Chinese rock music record covers is analyzed.Compared with the current needs of consumers,Chinese rock music record covers have disordered creativity,lack of national culture,and interactivity.Weak and other shortcomings.Aiming at the aesthetic needs of today’s consumers and the design status of rock music,the thematic conception of visual elements,the visual translation of national cultural elements,and the interactive design methods of cover form are proposed.Finally,taking the record of the rock band Jiulianzhenren as an example,the feasibility of the proposed method is verified,which meets the expectations of today’s consumers for the design of rock record covers to a certain extent,and improves the shortcomings of the current rock record cover design.