| As the remains of primitive art,rock paintings open a window for us to understand the material life and spiritual pursuit of prehistoric people,making it possible for us to visit the tip of the iceberg in ancient times.Helan Mountain rock painting is a treasure in the treasure house of Chinese and even the world rock painting,we are proud of the historical and cultural heritage.Adapting to the development of the new era,it is undoubtedly one of the important directions to promote the economic and cultural development of the west to innovate the Helan Mountain rock paintings with unique historical and cultural resources and artistic characteristics.Strengthen cultural inheritance and promote the idea of more effective development of Helan Mountain rock painting culture.Based on the historical origin,distribution characteristics and theme types of Helan Mountain rock paintings,the paper analyzes the plastic art characteristics of rock paintings,and deeply explores the cultural connotation and artistic value.This paper discusses the transformability and innovation of the visual graphics of Helan Mountain rock paintings,and integrates them with graffiti art in an innovative way.From the perspective of the audience group,it innovates the product carrier,takes light movement as the theme and creates a brand series form as the starting point,and designs and develops regional cultural visual design and application with very distinctive and cultural connotation.Explore more possibilities of inheriting Helan Mountain rock painting culture through practical design,promote the sound development of the economy and culture in the region,and make it constantly send out unique cultural and artistic charm in the longterm inheritance and development in the future. |