Study On The Propagation And Optimization Path Of Short Red Culture Video In Fujian Province

Red culture is a new form of advanced culture with Chinese characteristics created by the advanced elements of the leadership of the Communist Party of China and the broad masses of the people on the basis of the long-term practice of revolution,construction and reform and opening up.The revolutionary spirit and historical value contained in it are ever new,and it is also full of new vitality and strength in the new era.As a famous red revolutionary base area in Fujian Province,western Fujian is also known as "the cradle of the Chinese workers’ and peasants’ Red Army".There are a large number of revolutionary sites,progressive publications of great historical value,and various forms of red cultural dramas,which constitute a rich system of red cultural resources in Fujian.With the continuous change and evolution of new media technology,the dissemination of red culture has ushered in new opportunities,especially the short video platform with its unique dissemination advantages has built a new mode for the dissemination of red culture.This paper takes the red culture of Fujian Province as the research object to discuss its communication status on short video platforms,the existing problems in communication and the optimization path.This paper firstly summarizes the existing red cultural and historical resources in Fujian Province,and subdivides the types,main characteristics and protection status of the red cultural resources.Secondly,with Fujian Red short videos on Douyin,Kuaishou,Bilibili and wechat as the research data source,data analysis of relevant content was carried out,statistics and summary of their creation forms,and real cases were analyzed.Then,questionnaire survey was adopted to investigate the basic characteristics of relevant audiences,the communication status of red culture short videos and their communication effects.On this basis,the problems existing in the communication of Fujian red culture short videos are found,that is,the release subject is scattered,the video production is quite sparse,the works update lacks regularity,and the audience experience is not rich enough.Finally,the optimization path is proposed to solve the problem,that is,to create the benchmark propaganda subject,make the high-quality communication content,standardize the normal release of works,and create the immersive receiving experience,so as to give full play to the endowment and advantages of short video and add different vitality to the red culture communication in Fujian Province.