A Multi-angle Study On The Official Weibo News Headlines Of Hunan Daily

With the rapid development of Internet technology,various new media platforms have sprung up.As an emerging original,fast,and grass-roots high-profile online platform,Weibo is favored by many traditional media,and many traditional media have begun to register and operate official Weibo accounts.On the microblogging platform where traffic is king,if news information is to be widely noticed,it must quickly grab the attention of readers.Therefore,the production of news headlines adopts a language form and style that is completely different from that of traditional media.In order to explore and analyze the language characteristics of Weibo news headlines,this paper selects the news headlines of the official Weibo of "Hunan Daily" as the research object,and conducts an in-depth analysis of its language from multiple perspectives.The full text is divided into six parts.First of all,in the introduction of the first part,it introduces the background of the topic selection,the research object and current situation,the research significance and method,and briefly explains the collection of the corpus and the establishment of the corpus.Then,in the second part,it mainly analyzes the language features of the official microblog news headlines of Hunan Daily,from the four aspects of vocabulary,sentences,figures of speech,and symbols,and points out its characteristics that are different from general news headlines.The third part studies the news headline language of the official Weibo of Hunan Daily from the perspective of pragmatics.It mainly discusses the focus highlighting strategy of news headlines,the application of relevance theory in news headlines,and the application of discourse communication principles in news headlines.aspect.The fourth part,based on the conceptual metaphor of cognitive linguistics,discusses the metaphorical types and metaphorical functions of the official microblog news headline language of Hunan Daily.Metaphor types are discussed from three aspects: orientation metaphor,ontology metaphor and structural metaphor,and point out the cognitive and cultural functions of the title.In the fifth part,based on the different characteristics of "Hunan Daily" paper media and Weibo,the differences in news headlines of "Hunan Daily" paper media and Weibo platform are compared.The performance of the difference between the two is analyzed from three aspects of content,form and function,and the reasons for the difference are analyzed.Finally,in the sixth part,it points out three problems in the official Weibo news headlines of Hunan Daily,namely,the headlines are too emotional,the content of the headlines is repeated,and the language of the headlines is not standardized.Some sound advice.