Art Media:Practice And Reflection Of Art’s Participation In Rural Culture Construction

To revitalize rural areas,we must not only shape but also cast our soul.Rural revitalization is inseparable from cultural revitalization.In recent years,with the continuous deepening of the "rural revitalization" strategy,the importance of rural culture revitalization has been emphasized again and again.Artistic means have also been applied to the practice of helping rural culture revitalization,bringing the artistic and cultural atmosphere and relevant knowledge to the countryside,awakening the local culture of the countryside,and promoting the development of rural revitalization to a certain extent.In this paper,the author takes art as a special medium from the perspective of media-oriented media and environment school.By collecting a large number of literature and materials on rural revitalization enabled by art media since the 19 th National Congress of the CPC,as well as literature works,news reports,audio and video,travel notes and other materials describing the construction of artistic villages,the author also uses the interview method to communicate and interact with people related to the cases.This paper analyzes and compares several cases including "Village Song Plan" and relevant practice activities of Sichuan Fine Arts Institute in order to obtain key information.On this basis,it explores the classification and characteristics of art media,the path of rural revitalization enabled by art media and its implied value,points out the existing problems of some practitioners in this practice process,and finally makes a rational reflection on it.The first chapter of this paper,based on the previous literature and the observation of the research object of the paper,classifies the art participating in the construction of rural culture with the perspective of media,as "space" art,as "relationship" art,as "content" art and as "communication" art.Elaborate on each case.Moreover,it studies the characteristics of media art in the process of building rural culture.First of all,the art of media integration has been fully reflected;Secondly,practitioners simultaneously highlight the influence of art by mass media;Finally,practitioners are also concerned about the transmission efficiency of art as a medium,and strive to be faster and wider.Cite specific relevant cases to explain it.The second chapter of this paper explores the specific path of art as a medium to promote the construction of rural culture and combs out three relatively successful modes and paths.The first is to use digital communication technology to create new rural and new forms of business,use technological advantages to expand the dissemination scope,increase the "possibility" of spreading rural culture,represented by rural digital collections.The second is to make use of traditional art media to create sustainable efforts in local areas,to awaken traditional art and rural culture,and to revitalize rural culture in a way closer to the villagers and art media form.The "Village Song Project" is taken as an example.The third is to make use of the educational function of the media embodied by art,combine poverty alleviation with intellectual support,and increase the endogenous motive force of rural cultural construction.Through the analysis of specific mode,explore specific practices,analyze the corresponding mode of the enabling results.On this basis,the paper discusses the value of artistic media participation in the construction of rural culture from four perspectives: spiritual culture and traditional culture,industrial form and economic development,urban-rural relations and urban-rural cultural integration,power of speech and rural image.The third chapter points out that the problems in the process of art media participating in the construction of rural culture lie in fragmented development and lack of sustainable development.The participation of art media has also encountered the problem of hollowing.As the core of rural culture,the local rural culture is often ignored and ignored.High degree of homogeneity,blindly copying leads to the phenomenon of art media pattern;In addition,consumerism has become the dominant thought of practitioners,and the problem of excessive utilitarianism is also very serious.In the aspect of reflection,it points out that in the process of artistic media participating in the construction of rural culture,practitioners should strengthen the thinking of "agriculture-oriented",and at the same time be wary of the rupture of local culture,and finally give full play to the media value of art to connect "home" and "township",so that people can see homesickness and go back to their hometown.Finally,it focuses on that there is still room for improvement in the future for the participation of art as a medium in the construction of rural culture.Also,there is still a lot to be done under the topic of rural revitalization,which can be improved and explored from various aspects and angles.