Research On The Development Strategy Of Chongqing Nighttime Cultural Tourism Consumption Agglomeration Area From The Perspective Of Scene Theory

Chinese society has gradually entered the post-industrial era,consumption has become the main source of power in urban economic development,and the night-time economy is a new consumption growth model that has emerged in recent years.The booming night-time economy plays an important role in expanding domestic demand,boosting consumption,activating markets,promoting employment,and meeting people’s growing demand for a better life.In recent years,from the central government to the local government,policies and measures on the development of the nighttime economy have been introduced,and the nighttime economy has developed rapidly.Looking at the development of the night economy,it has experienced the night market model to the pedestrian street business district model,and has now developed into an economic form with the nighttime cultural tourism consumption gathering area as the main place,which can be used as the main carrier for studying the night economy.Scene theory is a cutting-edge theoretical research on the birth of post-industrial society,which creatively integrates culture and aesthetics into sociology,pays attention to cultural comforts that affect the quality of urban life,focuses on explaining the economic and social phenomena of post-industrial urban development from the perspective of consumption,puts forward a new paradigm of urban dynamics research,and also brings new thinking directions for the transformation and upgrading of urban nighttime economy.From the perspective of scene theory,combined with the uniqueness of the scene in Chongqing’s nighttime cultural tourism consumption agglomeration area,this paper focuses on cultural comforts in the agglomeration area,improves the scene analysis framework,and deeply describes the development status of Chongqing’s nighttime cultural tourism consumption agglomeration area,and then puts forward the development transformation strategy under the dimension of scene theory cultural values.This paper focuses on the scene,takes the nighttime cultural tourism consumption agglomeration area of Chongqing as the research object,and mainly carries out the following research content:The first is the research background,literature review and core concepts of the paper.This paper expounds the bright prospects of nighttime economic development under policy support and practical needs,sorts out the research status of nighttime economy,nighttime cultural tourism consumption agglomeration area and scene theory at home and abroad,defines the core concepts of nighttime economy,nighttime cultural tourism consumption agglomeration area,and cultural comforts,and lays a theoretical foundation for subsequent research.The second is the adaptability analysis of linking the theoretical perspective and the research object.Firstly,the intervention of scene theory in the development of Chinese cities is explained,the driving role of scene mode in the development of Chinese cities is emphasized,and the attention of scene theory to cultural comforts is analyzed,and the adaptability of scene theory to the development of nighttime cultural tourism consumption agglomeration area is analyzed,and the adaptation of physical space,attention object and development stage is analyzed,and then according to the development of nighttime economy,a theoretical research conclusion is formed,that is,the scene analysis framework of nighttime cultural tourism consumption agglomeration area is designed and improved,which provides a theoretical framework for subsequent empirical research.The third is to deeply describe the current situation and problem diagnosis of the development of Chongqing’s nighttime cultural tourism consumption agglomeration area.Firstly,the general situation of Chongqing’s nighttime economic development was analyzed,and then the development status was analyzed according to the questionnaire,and then the empirical research under the framework of scenario analysis was carried out around the investigation of the scene construction of typical nighttime cultural tourism consumption agglomeration areas,and finally the current development advantages and dilemma of the agglomeration area were summarized.The fourth is to explore the strategy of transformation and development of Chongqing’s nighttime cultural tourism consumption agglomeration area,which is the empirical research conclusion of this paper.(1)Starting from the framework of scene cultural values,a development strategy to clarify the positioning of cultural space under the dimension of authenticity is proposed,including the local path of promoting the local cultural inheritance of Bayu and the enterprise path of cultivating the characteristic cultural brand of the mountain city;(2)The development strategy of establishing cultural connotation identification under the dimension of legality,including the traditionalist path of story-based experience scenes and the utilitarian path of controlling the boundary of extreme consumerism;(3)The development strategy of enhancing cultural interaction experience in the dramatic dimension,including the charming path that attaches importance to the network media communication scene,the good-neighborly path that highlights the main status of residents and tourists,and the deviant path that innovates to lead the nighttime cultural trend.