A Practice Report On E-C Translation Of Market Your Genius(Excerpts)

The materials for this translation Practice report are selected from Market Your Genius(excerpt).Nikki Nash draws on her decades of marketing experience to explain how you can leverage your talents to maximize profits in marketing.In this text translation,the translator mainly takes Newmark’s communicative translation theory as the guidance to study and discuss how the translator can apply the communicative translation theory by exerting his subjective initiative.On this basis,he also summarizes a set of highly operational economic and trade text translation models.This report is divided into four chapters: the first chapter introduces the background text features of the mission;Chapter two summarizes the whole translation process of the report from four aspects: pre-translation,mid-translation,post-translation and theoretical preparation.The third chapter is the main content of this practice report.The translator starts from the two core levels of vocabulary and sentence,takes the communicative translation theory as the guidance,and summarizes the relevant translation methods through the case analysis.At the lexical level,the translator adopts the translation strategies of word meaning selection and part of speech conversion.At the sentence level,it mainly adopts free translation,additional translation and co-translation.The fourth chapter is the translation summary.The translator summarizes the findings and gains in the translation practice report and points out the shortcomings.In this translation practice,through the communicative translation theory proposed by Newmark,translators have obtained effective theoretical support.At the same time,the use of communicative translation can help the translator to exert her subjective initiative to achieve better translation effect and improve the quality of the translation.In addition,the translator hopes that the translation results can provide some help to the personnel engaged in the marketing industry.