| The image of the ruling party is related to its influence and is an important index to measure and test the people’s trust and support for the party.Political parties of all countries attach great importance to the building and display of their own image,fully tap the huge resources hidden behind the image and turn it into their own political advantages,the Communist Party of China is no exception,always pay attention to the construction of their own image.In the new era,the good construction of the image of the ruling party is related to the identification of the party’s political authority and political order inside and outside the Party,to a certain extent,affects the long-term development of the Party,and relates to the rise and fall of the socialist cause under the great changes unprecedented in a century.Therefore,it is necessary for us to systematically study the construction of the party’s ruling image in the new era,which plays an important role in strengthening and improving the party’s own construction and promoting the country’s long-term peace and stability.Guided by historical materialism,on the basis of history,this paper studies the construction background,development process and specific strategies of the ruling image of the Party in the new era by means of theory from history and combination of history and theory based on the knowledge of political science and communication.The whole article includes four parts.The first part of the paper is the introduction,which briefly analyzes the reasons for the topic selection,combs the current research status,innovation points and the definition of basic concepts.The second part focuses on the environment the Party is facing in the new era,and explores the necessity and urgency of the current image construction of the Party from three aspects of the gradual analysis from the chaotic external environment,the existing endogenous challenges and the internal needs of the party’s own construction.The third part:mainly introduces the goal of CPC image construction in the new era.The history of the Party is the foundation of the Party,and the current image of the Party largely originates from the historical image of the Party,so the primary goal of image construction is to establish a great,glorious and correct historical image.Look back at history,focus on the present,look to the future.Our Party has always kept in mind its original aspiration and mission,planned for governance,and established an image of responsibility for its mission.In each stage,our Party has always adhered to "people first",and with the development of The Times and the change of social needs and constantly strengthened and focused,and established the image of people first;China has always cared about the world,made great contributions to the world,and presented an international image with a global mind.Our Party has always adhered to turning the blade inward,constantly revolutionizing itself and establishing an image of integrity.The fourth part,mainly provides the path choice of the future construction of the party’s ruling image,starting from the self building,promote self revolution and social revolution,build a benign interactive relationship between,the innovative use of new media such as image carrier with a focus on performance seeks the development,the growth of the four aspects to expand the party’s image space,more measures and to build a better image of the party. |