Research On Financing Risk Evaluation Of QJ Cultural Tourism Company

In the new century,China’s tourism industry has developed rapidly,the scale has continued to expand,and the service capacity has been significantly enhanced.However,the covid-19 pneumonia epidemic has a significant negative impact on the development of tourism.As an important carrier of tourism,the financing risks faced by tourism enterprises are aggravated.Financing risk refers to the risk of changes in expected income caused by changes in enterprise financing scale and financing structure due to the influence of uncertain factors in enterprise financing activities,which affects the realization of business objectives and sustainable development of tourism enterprises.Scientific and accurate evaluation of the financing risk of tourism enterprises is the premise of effectively controlling the financing risk.Therefore,the research on the financing risk of QJ cultural tourism company h as certain theoretical value and practical significance.This paper takes QJ cultural tourism company as the research object.Firstly,according to the concept of financing risk,drawing on the relevant research of domestic and foreign scholars,and combined with the interview results,this paper constructs a financing risk evaluation index system including 7 primary indicators and 27 secondary indicators,then uses the analytic hierarchy process to measure the weight of each evaluation index,and then uses the comprehensive fuzzy evaluation method to measure the financing risk of QJ cultural tourism company.The results show that QJ cultural tourism company belongs to the evaluation level of higher financing risk;The comprehensive scores of the first level evaluation indicators are different,with the highest comprehensive score of profitability and the lowest comprehensive score of cash flow capacity;There is a large difference in the score range of secondary evaluation indicators.Among the secondary indicators included in the policy risk of primary indicators,the score of legal policy risk is the highest and the score of land policy risk is the lowest;Among the secondary indicators of financial risk,the score of stock price risk is the highest and the score of interest rate risk is the lowest;Among the secondary indicators included in operation and management risk,the score of enterprise strategic risk is the highest and the score of manager quality risk is the lowest;Among the secondary indicators included in solvency,the score of interest cover ratio is the highest and the score of current ratio is the lowest;Among the secondary indicators included in operating capacity,the score of accounts receivable turnover rate is the highest and the score of inventory turnover rate is the lowest;Among the secondary indicators included in profitability,the score of sales net interest rate is the highest and the score of operating profit margin is the lowest;Among the secondary indicators included in cash flow capacity,the score of cash to maturity debt ratio is the highest and the score of cash inflow and outflow ratio is the lowest.Finally,based on the analysis results,the following countermeasures and suggestions are put forward:strengthen the prevention of policy risk and technical risk,establish the early warning mechanism of financing risk,improve the level of financing risk management,optimize the financing structure,reasonably determine the financing scale,improve the efficiency of capital use,improve the corporate social reputation and improve the profitability,so as to effectively reduce the financing risk of QJ cultural tourism company.