Research On The Visual Design Application Of Horsetail Embroidery Patterns Under The Background Of Cultural And Tourism Integratio

Horsetail embroidery is a unique embroidery technique in Sandu Shui Autonomous County,Guizhou Province.It is the crystallization of the wisdom of the Shui people for thousands of years and is known as the ’living fossil ’ in embroidery.In May 2006,Sandu Shui horsetail embroidery was approved by the State Council and became the first batch to be included in the national intangible cultural heritage list.Through its exquisite patterns,we can understand the customs,god worship and festival culture of the aquarium,which provides a rich source of creation for the promotion of visual design and cultural tourism.This paper takes the integration of culture and tourism as the background,visual design as the theoretical basis,and Shui horsetail embroidery pattern as the exploration content.On the basis of the research on the horsetail embroidery pattern of the Shui ethnic group,the theoretical research results at home and abroad are used to comprehensively sort out and analyze the horsetail embroidery pattern of the Shui ethnic group.Market-oriented,adhere to the principle of innovation,context adaptation,in line with contemporary aesthetics,through deformation and deduction,decomposition and remodeling,subjective reconstruction and attribute increase and decrease,create a new pattern that conforms to modern design and adapts to the aesthetics of the times.Combined with local folk elements,the visual design of ethnic culture with Shui characteristics is created to optimize the local visual image,enhance the popularity of Sandu Shui Autonomous County,enhance the ethnic cultural identity,and provide more possibilities for the dissemination of Shui culture.We should give full play to the influence and appeal of excellent regional culture,integrate culture with regional economic development,promote the high-quality development of cultural tourism with culture and tourism,bring new opportunities to the tourism industry of Sandu Shui Autonomous County,and provide new ideas for the inheritance of minority culture and the development of visual innovation design.