Value Analysis Of Agricultural Cultural Heritage And Research On Tourism Development In Xianju County,Zhejiang Province

In 2002,the Food and Agriculture Organization of the United Nations proposed the project of important global agricultural cultural heritage,and launched a global selection.Up to now,China has become the country with the largest number of global agricultural cultural heritage with 15 heritages.In 2012,the selection of my country’s national important agricultural cultural heritage began to progress gradually,and the Zhejiang Xianju bayberry cultivation system was included in the third batch of China’s important agricultural cultural heritage in 2015.Because agricultural cultural heritage is mostly located in rural areas,the rapid development of rural tourism has undoubtedly brought huge opportunities for the development of agricultural cultural heritage tourism in Xianju,which is rich in tourism resources.At the same time,the multiple values of Xianju agricultural cultural heritage are also The most important driving factor for the development of agricultural cultural heritage tourism in Xianju makes Xianju’s agricultural cultural heritage tourism very representative.Based on this,taking Xianju County in Zhejiang Province as an example,it is also necessary to study its agricultural cultural heritage tourism development.Moreover,Xianju agricultural cultural heritage has a long history,and there is no comprehensive and systematic research on agricultural cultural heritage tourism development,and the research angle is single.Therefore,the thesis chooses Xianju agricultural cultural heritage tourism as the entry point.The article takes agricultural cultural heritage and agricultural cultural heritage tourism as the content,and summarizes the existing research results from both domestic and foreign perspectives.Conceive the article framework on the basis of existing research results,and support article writing with sustainable development theory,experience economic theory,and industrial integration theory.On the basis of field research,the process of formation and evolution of Xianju agricultural cultural heritage is explained,and the value of Xianju agricultural cultural heritage is analyzed in detail using tourist questionnaires as evidence.Sort out the development conditions and current situation of Xianju agricultural cultural heritage tourism,and use expert scoring method and analytic hierarchy process to establish an evaluation system of agricultural cultural heritage tourism development potential in line with the reality of Xianju,and clarify the conclusion that it has greater development potential Later,according to the evaluation results,how to promote the development of Xianju agricultural cultural heritage tourism was discussed.The study found that Xianju’ s "Yellowberry Cultivation System" was included in China’s important agricultural cultural heritage and has become one of the candidates for global important agricultural cultural heritage because of its performance in economic,social,cultural,ecological,historical,scientific and educational aspects.Xianju agricultural cultural heritage tourism resources are extremely rich,and it has great advantages in location,policy,and market demand.Although there are deficiencies in marketing measures,professional talents,and infrastructure,Overall,there is still a good prospect for development;this article uses the analytic hierarchy process and the Delphi method to construct a judgment matrix for the development of Xianju agricultural cultural heritage tourism,and quantifies the development potential of Xianju agricultural cultural heritage tourism.Through relevant calculations and data analysis,It is concluded that the agricultural cultural heritage tourism in this area has great development potential;According to the current development status of Xianju agricultural cultural heritage tourism and the results of the evaluation of development potential,a targeted development strategy is proposed from five aspects.