Research On The Brand Design Of Sanjiang Chongyang Wine Based On Rural Revitalization

The focus of rural revitalization is industrial revitalization,and rural industries are rooted in rural areas.To transform the traditional small farmer economy to market economy,it is necessary to establish brand awareness and build product brands according to professional market research methods and visual design means.Sanjiang is rich in ethnic culture and tourism resources,and Chengyang Bazhai Scenic Area is being declared as a national 5A-level scenic spot,which is a very favorable condition and foundation for Sanjiang to promote rural revitalization.Sanjiang Chongyang wine is a traditional brew made by farmers in Sanjiang Dong Autonomous County,Guangxi,and is an essential brew for the Dong people in their daily lives,festive celebrations and entertaining guests.At present,Sanjiang Chongyang wine is still in the pre-marketing stage,and due to the lack of brand strategy and specialized packaging design,it is not well known in the Sanjiang tourism market,with low production and sales volume and vague target groups,making it difficult to drive the production and development of Sanjiang’s wine industry.After in-depth market research and professional brand design,the project launched the "Dong Wine" brand and product packaging design,positioning the product for young female consumers,integrating Dong culture and visual symbols into the brand,forming a new brand with distinctive ethnic characteristics and youthful fashion,so that it can be quickly integrated into the market and become a part of Sanjiang’s tourism industry.It will be rapidly integrated into the market and become a special fast-selling product with high visibility in Sanjiang tourism,which will drive up the production and employment groups and help revitalize the countryside.