Research On The Creative Design Of The Phoenix Patterns In The Stone Portraits Of The Han Dynasty

In recent years,the state has vigorously supported the development of cultural industries and undertakings,actively inherited and promoted China’s excellent traditional culture,and enhanced the country’s cultural soft power.Therefore,people’s consumption and experience of culture have become increasingly important and prominent.The cultural and creative industries are booming.The portrait stone of the Han Dynasty is a strong and colorful stroke of Chinese culture,and it has gradually entered the public’s field of vision.Among them,the phoenix pattern,as a part of Chinese civilization,complements traditional civilization and has profound cultural origins and research and development value.This study takes the phoenix pattern in the Han portrait stone as an example to explore the re-creative design of the phoenix pattern in the Han portrait stone from the perspective of design semiology.From the four dimensions of design semiotics,pragmatics,semantics,semantics,and context,this article analyzes the image combination,usage and meaning of the phoenix pattern in the Chinese stone relief.On this basis,according to its cultural connotation and metaphorical content,design techniques such as factor extraction and reorganization are used to re-creatively design shapes and colors.The redesigned images are creatively applied according to product attributes and usage scenarios,and finally The traditional phoenix pattern is designed as a cultural and creative product that conforms to the modern context.This research is divided into five chapters.The first chapter,the introduction part,elaborates the background,significance,research summary,research content and thinking methods of the topic.Chapter Two discusses the types and meanings of the animal patterns of the auspicious symbols of Han Dynasty stone,discusses the concept and source of the phoenix pattern,and conducts an in-depth discussion on the communication value of the phoenix.The third Chapter,first systematically expounds the four dimensions of design semiotics,and then analyzes the anatomical analysis of the phoenix patterns in the Chinese stone reliefs from the pragmatic,semantic,semantic,and contextual dimensions of the symbols,laying a theoretical foundation and a foundation for the creative design part.Application basis.The fourth chapter,according to the symbol analysis of the phoenix pattern in the stone portrait of the Han Dynasty,creatively design it,and according to the combination of pragmatic classification and modern context,the application is divided into the design of wedding supplies,the design of festival supplies,and the design of supplies in life scenes.The fifth chapter,the conclusion part,includes research conclusions,limitations and prospects.