Research On The Dissemination Of Ancient Chinese Literature Against The Background Of New Media

As an important representative of excellent traditional Chinese culture,ancient Chinese literature has abundant space for the development of cultural resources.Limited by the changes of social context and the impact of foreign culture,the Lebensraum of ancient Chinese literature in today’s multicultural context is gradually squeezed.Most people are immersed in the culture shock and entertainment atmosphere brought by the Internet,ignoring the cognition and reading of ancient literature.There is still room for improvement in the application and development prospects of traditional cultural resources represented by ancient literature in current society.Among them,media communication has a profound impact on the formation of the classic meaning and deep exploration of the connotation of literary works to a certain extent,playing an important role in people’s aesthetic acceptance and social development.On this basis,the advent of new media and digital publishing has ushered in a new era of communication for ancient literature,providing the possibility for it to reproduce the communication vitality of the current era and achieve social value.Therefore,how to view the dissemination role of new media in ancient literature,and how to leverage the cultural dissemination function of new media to promote the current dissemination and utilization of ancient Chinese literary resources is a topic worth studying.In addition to the introduction and conclusion,this article is divided into four chapters.On the basis of elucidating the connotation of ancient Chinese literature and the relationship between new media dissemination,Chapter One systematically reviews the development process of ancient Chinese literature dissemination from the perspective of cultural dissemination,and highlights the current necessity of dissemination from the perspective of popularizing audience awareness,revitalizing reality,and developing local cultural resources.The second chapter mainly uses the channels,methods,and content of Lasswell’s5W theory to discover that individuals,social groups,and official institutions in the context of new media can use different new media platforms to disseminate ancient literary resources,and through the support of new media technology,digital reading,film and television adaptation Multiple forms such as online education and new media games influence the dissemination and diffusion of different types of ancient literary works.Starting from this,a relevant exploration was conducted on the current dissemination status of ancient Chinese literary works in the context of new media.The third chapter analyzes the digital,multi-dimensional,interactive,and real-time characteristics of new media,and concludes that the new media environment is conducive to expanding the dissemination path of ancient literature,expanding the audience range,and strengthening the dissemination effect to a certain extent.However,based on the relatively short development history of new media and the high reading characteristics of ancient Chinese literature.In the current network communication environment,the lack of gatekeepers,the prevalence of fragmentation and entertainment,the lack of online communication experience,the low degree of daily use and other limitations have affected the actual communication progress of ancient literature to a certain extent.Therefore,there are still practical problems in the current dissemination process of ancient Chinese literature through new media,such as uneven content quality,insufficient display space,urgent need for improvement of brand operation awareness,and lack of initiative in public reading.The fourth chapter proposes to address the above issues from four perspectives:content,channels,methods,and audience: purifying the communication environment to improve content quality;Strengthening the awareness of inheritance and building mainstream channels;Actively innovating and improving the network communication path;Targeting different audiences to carry out a series of measures such as aesthetic education.Furthermore,some reflections and efforts will be made on the popularization,inheritance,and application of traditional cultural resources represented by ancient Chinese literature in the current context of new media.