The Visual Innovation Design And Application Of The Dong Family Feast Under The Theory Of The Ritual View Of Communication

The Baijia banquet of the Dong ethnic group is a unique and ancient traditional folk cult ure,which integrates catering interaction,song and dance performance and ritual performa nce.The main content of the Baijia feast folklore in the social interaction of Dong villages includes the sharing and communication of food and emotion,and its core meaning is the c onsolidation and maintenance of social connections.It is a social communication custom o f Dong ethnic group based on the concept of equality and reciprocity.As an ethnic intangibl e cultural heritage,it has low public awareness.This topic is a study on the promotion and visual innovation design of the intangible culture of the Dong family feast.Based on the pe rspective of cultural tourism integration,the design explores the transformation of folklore from graphic visual symbols to cultural resources.Taking the visual innovation design of D ong ’s Baijia banquet as the research goal,this thesis explores the pattern art of Dong ’s Bai jia banquet scene,and uses innovative expression techniques to extract,reconstruct and inn ovate the visual elements with rich conceptual basis and form accumulation in Baijia banq uet folk activities.Combined with the illusion phenomenon,the visual illusion phenomeno n and scientific typography are used to finally form the embodiment of the concept of folk aggregation.Through the audience ’s independent observation and aggregation concept,the pattern cultural elements are finally integrated into the visual innovation design of folk act ivities.Under the theory of communication ritual view,this thesis discusses the innovation of design language and realizes the academic deepening research of design.This thesis use s modern design vocabulary to restate the concepts of aggregation,sharing and blessing in the folk beliefs of the Dong ethnic group,constructs the modern extension path of the ethnic folk culture under the background of the integration of culture and tourism,realizes the s ustainable development of the ethnic folk culture,and provides the interests for the devel opment of the Dong folk tourism and the ethnic cultural and creative products.From the perspective of creative transformation and innovative development,the cultural connotatio n and manifestation of the Dong family banquet are innovated and expanded to realize the promotion and inheritance of intangible cultural heritage.