Research On The Innovative Design Of The Visual Image Of Luoyang Water Banquet

As the carrier of Luoyang traditional food culture,the image of Luoyang water culture is gradually separated from that of the local brand.However,as an important carrier of Luoyang traditional food culture,the brand image of Luoyang is gradually separated from that of Luoyang,which also reflects the profound brand culture.For example,the image of Luoyang’s water culture is not the same as that of Luoyang modern brand.In view of the above problemsLuoyang,water banquet needs to inject fresh blood,improve the mixed market environment,innovate the old visual image,and strengthen consumers’ sense of brand identity.This paper analyzes the development status of Luoyang water banquet,studies the visual image of Luoyang water banquet catering brand,and summarizes the existing problems of Luoyang water banquet visual image.Taking Luoyang water banquet brand"Zhenbutong" as an example of innovative design,this paper understands the composition of "Zhenbutong" brand image,investigates and analyzes consumers’ satisfaction with its brand image around consumers’ behavior and psychology.From the perspective of visual communication design,we hope to combine the stylized design,resonant slogan and symbolic pattern with the local culture to make a design scheme that not only changes,but also conforms to the the cultural heritage of the old brand.Give consumers new brand associations,find the balance between tradition and modernity,make it better adapt to the aesthetic needs of the times,promote the development of local famous banquets,let more young people pay attention to water banquet culture,and provide reference experience for the follow-up brand design of water banquet.