Use The Old To Form A New,Xiaoyao Town Spicy Soup Brand Visual Image Of A Comprehensive Study

Since ancient times,the culture with Chinese regional characteristics has bred numerous traditional cuisines,which have a long history of development and unique cultural heritage.However,in the current competitive market conditions,many traditional products cannot avoid the phenomenon of brand aging and homogenization.1 This article explores the design of brand images to further enhance and improve these original brand images with traditional characteristics,so as to gradually adapt to the changes of the new era.Xiaoyao Town soup with pepper is produced in Xiaoyao Town,Xihua County,Zhoukou City,Henan Province,and is known as "Chinese Famous Snacks" and "Henan Top Ten Famous Foods".The first batch of Henan time-honored brands.But at present,the soup with pepper in Xiaoyao Town on the market is difficult to form a brand because there is no unified logo,color,etc.The overall visual image also lacks traditional charm and fashion sense.This topic carries out interdisciplinary analysis in economics,culturology,communication science and other fields,and unifies and integrates the comprehensiveness of Xiaoyao soup with pepper to form a modern design with traditional style as its characteristics.From the perspective of marketing,integrating brands helps to increase regional economic strength.From the perspective of culture,the integration of Xiaoyao Town soup with pepper will help promote the traditional regional cuisine of China.From the perspective of communication,it is conducive to the brand’s integration with the new era.Therefore,when designing,we need to fully consider the impact of different fields on the brand,and use multiple theoretical and practical knowledge to integrate with the design,so as to establish a unified and complete brand image in the consumer market.Make the visual image of Xiaoyao Town meet the development characteristics of the times while meeting the traditional charm.