Research On TikTok Under Baudrillard’s "Simulacrum" Theory

As the head audiovisual product in the visual era,Dou Yin short video has a wide social impact,bringing entertainment convenience to people,but also causing a series of social problems,such as short and smooth aesthetic impact,teenagers’ deep addiction,etc.This is similar to the problems faced by Baudrillard in his era,such as the overflow of symbols,the lack of subjectivity,and the elimination of meaning.It was in response to these problems that Baudrillard put forward the theory of "Simulacrum".This theory came into being in the context of the linguistic turn,which not only overturned the traditional view of language,but also brought about the crisis of representation.In addition,with the development of consumer society,the existence of human symbols is inevitable.Baudrillard tried to use symbolic exchange to oppose symbols,and based on the principle of symbolic exchange,he constructed the theory of "simulacrum".The term "simulacra" has a long history.From Plato to Nietzsche,and then to Deleuze,the core of the discussion is always inseparable from the question of which is more real than the simulacra and reality.Baudrillard proposed that simulacra has no origin and refers to the "image",which is more real than the reality,and expounds the generation process and results of simulacra.Dou Yin short video has become fertile ground for the generation of simulacrum because of its symbolic and ideological consumption.With the development of mobile Internet and media technology,Dou Yin platform is increasingly pushed to the symbol center.At the same time,due to the need of its own rule,the ideological system behind it will inevitably choose to imitate and simulate in order to hide its true purpose.As a result,the Dou Yin platform itself not only accepts the symbolic logic,but also actively acts as the conspirator and shield of the code system and ideology system,transforming the code manipulation logic into the platform’s manipulation logic for users.On this basis,Dou Yin has built the most typical simulation world in contemporary society.The image generation mechanism of Dou Yin short video includes three aspects: the first is the pattern generation mechanism,which is prepositive.The generation of Dou Yin’s simulacrum starts from the slogan "Dou Yin records a good life".The well defined life in advance becomes a symbolic model for constructing the simulacrum world,and then the simulacrum is first turned into reality by using the model.The second is the code manipulation mechanism,which is pseudo-neutral and non-interactive.The Dou Yin platform controls the public through a seemingly objective and neutral technical system,which hides a complete set of code manipulation system.The third is the social control mechanism,which is ideological and absolute.Social control includes a real-time "monitoring" system and extreme testing of user response.The platform also uses the "true/false" binary opposition schema to add meaning to the image,which is itself simulated,and its core purpose is to achieve absolute control of the symbol system.After the Dou Yin simulacrum is generated,it mainly presents three characteristics,hyperreality,implosion and silent mass.Hyperreality is reflected in the complete elimination of reality and the formation of "Dou Yin is the world".Dou Yin users rely on big data analysis platform to create pseudo originality,which ultimately completely dispels the truth.The deeper level of hyperrealism is reflected in the concept of "Dou Yin is the world",which is the result of Dou Yin simulation world replacing the real world.The implosion will bring about the resolution of boundaries and meanings,which is reflected in the disorder and nihilization of the Dou Yin platform.In this case,the public can only be silent.In the "short stimulation & micro cooling" mode of Dou Yin,users are immersed in pure stimulation and become "tactile" subjects.However,the public did not give up completely,but adopted a soft strategy to suspend the authority of the symbol system with absolute obedience,but this can only win some freedom for the existence of human media.In a word,Dou Yin accomplishes collusion with the ideology system through a series of control mechanisms,and also constructs the most typical and extreme simulacrum world in the contemporary visual era.