Research On International Competitive Green Power Of Chinese Enterprises

Nowadays, enterprises'competition has diversified in form. The international competitive green power is becoming the important component part of enterprises'competitive power. After China's entry to WTO, enterprises meet a greater challenge in international competition.The international competitive green power is studied deeply and systemically. Not only the evaluation model and index of the green power also is built, but also the green strategy including the green management, green marketing and green culture is built. The content as follows:At first, the paper begins with the background of green power and creatively gives a new conception of international competitive green power which includes many factors, such as green design, green technology, green manufacture, green management, green culture, green products, green package, green marketing and green accounting. The evaluation model and index of the conception also be built.Secondly, green strategy is built. Then the author analyzes environment factors that influence green power, organizing structure and culture and environmental factors. To improve enterprises'green power and obtain living space in increasingly intense market competition, it is necessary to implement green strategy for Chinese enterprises.Thirdly, the author analyzes the green management, green marketing and green culture respectively.The green management strategy is the core of the green strategy. It includes green design, clean produce and green management. The most important issue of the green management strategy is inside environment cost. The author analyzes the measures and model of inside environment cost.The green marketing is also very important in the green strategy. The paper introduces the inner and outer factors that influence green marketing, and how to break the green trade barrier by green marketing.The green enterprise culture is the premise of the green strategy. In the paper, the green culture is divided into sprit level, system level and substance level.At last, on the basis of analyzing the reasons that restrict the green power, the author comes up with a series of effective measures from macrocosm and microcosm. In these measures, there are some useful suggestions, such as environmental standard management, green bank, subsidy policy and green marketing, which will benefit the departments and enterprises concerned.The purpose of this paper is to deepen the understanding of international competitive green power, build the green strategy and reach social effect, environmental benefits and enterprises'economic returns sustainable growth.