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Research On The Characteristics And Mechanism Of Digital Footprint Of Tourist Behavior In Cultural Heritage

Posted on:2016-07-29Degree:DoctorType:Dissertation
Country:ChinaCandidate:W Y ZhangFull Text:PDF
GTID:1105330464964447Subject:Human Geography
Abstract/Summary:PDF Full Text Request
With the coming of online tourism era, tourist’ consumption behaviors is changing comprehensively in the entire process, including tourist’s information searching behaviors, tourism production perception, tourist’s consumption decision behaviors, destination’s space perception and movement, and tourism experience share behaviors. New media including Internet also influence cultural heritage sites’ tourism industry and operation mechanism. How to use Internet to protect, develop and marketing cultural heritage site becomes important things to cultural heritage stakeholders such as government, investor and manager. In online tourism era, in the aim to protect, develop and marketing cultural heritage site, the digital footprint of cultural heritage tourist’ consumption behavior must be studied, including characteristics, model and formation mechanism. The paper takes Suzhou ancient garden, Nanjing Ming tomb and Hangzhou West Lake as cases, study the digital footprint of cultural heritage tourist’s consumption behavior, including analysis the characteristics, model and formation mechanism of cultural heritage tourist’s consumption behavior.Firstly the paper analysis the characteristics and model of the digital footprint of cultural heritage tourist’s consumption behavior. Through building the system of the characteristics measure index of the digital footprint of cultural heritage tourist’s consumption behavior, Investigating cultural heritage sites which are mentioned above, using data mining method, the paper uses association rules to handle the cultural heritage tourist statistical characterization and online consumption behaviors, and concludes the characteristics of the digital footprint of cultural heritage tourist’s consumption behavior. Based on the characteristics of the digital footprint of cultural heritage tourist’s consumption behavior and theory models, the paper puts forward to the model of the digital footprint of cultural heritage’ tourist’s consumption behavior.Then the paper discusses the formation mechanism of digital footprint of cultural heritage tourist’s consumption behavior based on three stages of tourist activities separately. The formation mechanism is based on empirical study of three cultural heritage sites which are mentioned above. The first stage of tourist activities is before tourism. In this stage the paper discusses mainly the formation mechanism of digital footprint of cultural heritage tourist’s consumption decision making. Employing structural equation model approach,the paper built a model of dual-route communication of heritage websites and investigated the communication processes between website and tourist. The paper find website design, website information, website cognition, attitude toward website, heritage site cognition, attitude toward heritage site and travel intention are constructs of the model. The second stage is tourism activities in the destination. In this stage, the paper discusses mainly the formation mechanism of digital footprint of cultural heritage tourist’s consumption’s responsive space. Based on text analysis and ArcGIS analysis, the paper analysis travelogues which were written by cultural heritage tourists and posted on website, finds the space distribution and responsive mechanism of digital footprints. The third stage is after tourism. In this stage, the paper analysis the formation mechanism of digital footprint of cultural heritage tourist’s consumption share behavior. The paper empirically examined which tourism experiences trigger tourists to engage in electronic word-of-mouth (eWOM), where the quality of tourism service (product quality, service quality, atmosphere, and price fairness) is the antecedent of eWOM communication.Based on the cases of Suzhou ancient garden, Nanjing Ming tomb and Hangzhou West Lake, the paper study the digital footprint of cultural heritage tourist’s consumption behavior, including analysis the characteristics, model and formation mechanism of cultural heritage tourist’s consumption behavior, and analysis the formation mechanism of the digital footprint of cultural heritage tourist’s consumption behavior, including the formation mechanism of digital footprint of cultural heritage tourist’s consumption decision making, the formation mechanism of digital footprint of cultural heritage tourist consumption’s responsive space, and the formation mechanism of digital footprint of cultural heritage tourist’s consumption share behavior. The conclusion of the paper can support the tourism policy, tourism planning, site managing and tourism marketing of cultural heritage destination.
Keywords/Search Tags:cultural heritage site, tourist comsuming behavior, digital footprint, characteristics, mechanism
PDF Full Text Request
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