| In recent years, the consumption of luxury goods has caused a strong consumer boom in the world. According to the World Luxury Association, the growth rate of the world luxury goods market is at least twice the growth rate of the global economy. The luxury goods industry is booming not only in the European countries the consumer culture of which are relatively mature, but also in the developing countries, such as China, Brazil, India and Russia. And in these developing countries, the new rich class consumers are keen and longing to the luxury goods, and even achieve a degree of obsession. The Luxury consumption amounted to 155.6 billion Yuan in China in 2010 and the growth rate of the luxury of spending increased 10.35% compared to 2009.According to McKinsey consulting firm, China will likely become the first major consumer of the world’s luxury goods in 2015. Although the consumption of luxury goods will promote China’s economic growth and increase employment of China, we also have to see that some other problems would begin after this luxury consumption boom. China is a large importer of luxury goods. Of the world’s top 100 luxury brands, China has none and now the domestic consumption of luxury goods brand are almost all imported from abroad. On the one hand, this condition caused the fact that the competitiveness of our own luxury brand can not be enhanced; on the other hand, a lot of domestic consumption of luxury goods which has flown to overseas by purchasing abroad has been lost due to tariff causes. So in this context, the study of China’s luxury goods trade by researching the driving mechanism of China’s luxury consumption, which could promote the building of our own luxury brand, has a very important practical significance.Although the research of luxury goods has already have a long history, the scholars mainly focused on the luxury consumer behavior, luxury brand marketing, the definition and features of luxury, the reasons that China’s consumption of luxury goods, the cultural factors that have influence on luxury goods, the social utility of luxury goods and the tariffs problems of luxury goods. For all the problems of luxury goods mentioned above, some scholars did theoretical studies, some scholars studied using a special case study. All in all, trade issues on China’s luxury goods have not done a lot of research, particularly those based on the driving force of luxury consumption of luxury goods in China in terms of trade and how to establish the issue of China’s luxury brand. Therefore, this paper based on the driving force of luxury goods on the basis o study of the luxury trade, how to develop their own luxury brand has a relatively importan theoretical significance.This paper studies the luxury goods trade of China and the establishment of China’s luxury brands, in line with the optimization and balanced principle, using theory systems and cybernetics research methods, following the logic and research ideas of the influences tha internal mechanisms have on external mechanisms.The paper has seven sections. The first anc the second part describe the luxury trade, the basic concepts and definitions which are needed by the building of our own luxury brands, summarize the research status of luxury at home anc abroad and put forward the research framework. The third part describes the development status of China’s luxury goods trade and predict the development trends of China’s luxury goods. The fourth part explained the factors that influence the luxury consumer choice that Chinese make theoretically. The fifth part establishes the mathematical model of the driving force to luxury consumption. The sixth part elaborates the theory theoretically based on the model mentioned in the fifth part and tests the impacts of it on China’s luxury goods trade. The seventh part presents the policy guidance to China’s luxury trade and the strategy and policy recommendations to establishing the luxury brand of China’s own. Overall, we can divide the paper into three parts the first part analyzes that the factors affecting China luxury consumption is mainly macroscopic factors, such as location, the economic situation, social situation and China’s trade policies, and micro factors, such as the relationship between government and enterprises, the consume demand, the supply of luxury and the brand identity, and some other factors (mainly cultural and psychological factors).The conclusion of this part is that China’s economic situation, trade policy the demand and supply of luxury goods and culture has a significant driven role to luxury. The second part analyses and establishes the driving force of china’s luxury model theoretically. And this part also analyzes the factors that have impact on China’s luxury goods trade, the luxury tax issues and the problem that how to build China’s own luxury brands.The main findings and innovation points are in the following aspects:First, based on the developmental stages of present situation of Chinese luxury consumptioi and trade, and the identification and analysis of the existing problems, reveals the luxury good consumption in China and the growth of trade incentives, especially a variety of macroeconomic factors, social environment and economic situation in the region and the relationship between government and enterprises, micro-factors such as trade policy, consumer demand, the supply of luxury goods, brand identity and the cultural and psychological mechanism of action.Second, building theoretical models of luxury consumption driven, luxury market pushed short-and long-term balance model, luxury consumption function, demand functions, output price competition model and competition model, the determinants of long-run equilibrium, and so on, have come to the conclusion, and as a luxury in China trade policy options and the theory basis for the development of China’s own luxury brand.Third, the establishments of a luxury driving forces of structural equation modeling, condensing the luxury consumption of five basic propositions, analyze drivers of luxury consumption in China, and effect analysis of the domestic luxury spending on China’s luxury goods trade. Furthermore, application authors from questionnaire data, empirical tests, and test results support the basic proposition.Finally, based on the analysis of the main points of trade in luxury goods tax, make author guide recommendations on China’s luxury goods trade policy, namely:layered consideration should be on trade policy, combined with the characteristics of luxury consumption in China, carefully chosen trade policies, regulating consumption, playing its due role in promoting economic development, improving the income distribution; Import duties on luxury goods, made a recommendation of the expanding scope of import duties; Domestic policy emphasis should be placed on the establishment of independent development of luxury brands.
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