| In recent years, due to the international retailers continued development in theChinese market, as well as mergers and acquisitions of domestic retailers, and theextent of Chinese retail industry concentration continued to increase, the size ofthe retailers are increasing. The size of the retailers and brandadvantages make retailers gradually occupy a dominant position in the supplychain. As the retailers’ market control ability is rising, retailers gradually have buyerpower in the supply chain. Buyer power of retailers has a significant impact on thequality of the relationship between retailers and suppliers. And it also has a compleximpact on purchasing performance and enterprise performance of retailenterprises. At present, the problems of buyer power are lacking of theoreticalresearch and empirical test. This paper attempts to analyze the complex relationshipbetween these key concepts, in order to help us understanding of retailers’ buyerpower more rational and guiding the retailers’ use of buyer power much better.In order to carry out the theoretical analysis and empirical test, thispaper reviewed and summarized the related theory. Firstly, we reviewed the channelpower theory from the connotation and forms of channel power; secondly, wereviewed the retailers’ buyer power theory systematicly from thedefinition, connotation, analysis of the causes, manifestations, effects andevaluation and other aspects; thirdly, we reviewed the relationship quality theory fromthe connotation, the state and structure, the measurement methods; fourthly, wereviewed the retailers procurement performance theory from the retailers’performance and retailers procurement performance evaluation; finally, we reviewedthe retail enterprise performance from connotation and evaluation. Based on the systematic review of the connotation, forms and evaluation methodsfor the core concepts, we analyzed the relationship between each of the coreconcepts. Firstly, we analyzed the relationship between the retailers’ buyer powerand relationship quality of retailers and suppliers. It included the analysis of theoverall relationship between the two concepts, relationship between retailers’ buyerpower and different dimensions of relationship quality of retailers and suppliers.Secondly, we analyzed the relationship between retailers’ buyer power andretail enterprises procurement performance. Thirdly, we analyzed therelationship between relationship quality of retailers and suppliers andretail enterprises procurement performance. Fourthly, we analyzed therelationship between relationship quality of retailers and suppliers andretail enterprises performance. And fifthly, we analyzed the relationship betweenretail enterprises procurement performance and retail enterprises performance. Basedon the analysis of the relationship between the different dimensions of the coreconcept and the overall analysis of the relationship between the core concepts, we getthe whole theoretical framework and assumptions.In order to test the research hypothesis, we combine the qualitative andquantitative analysis together. Among them, qualitative research mainlyadopts interview method. We get research data through in-depth interviews to largeretailers’ purchasing personnel and suppliers’ sales personnel. And then we determinethe establishment of the hypothesis from intuitive based on the analysis ofthe research data. While the quantitative research mainly using the method ofquestionnaire survey. We obtain the quantitative data through questionnaires surveyto large retailers’ staff and suppliers’sales staff differently. And then we use themethod of statistical analysis to verify the establishment of various researchhypotheses. Therefore, we firstly introduce two kinds of research methods anddataanalysis methods. Then, we introduced the development of retailers’ buyerpower assessment tools, relationship quality assessment tools, retailers’ procurementperformance assessment tools and enterprise performance evaluation tool for retailers.In the part of empirical research and hypothese analysis, we applied the interviewmethod and survey method. Firstly, we analyzed the interview data. We designed the interview outline, list the interviewee’s point of view, and analyzed the interview data.Secondly, the pre-test of questionnaire and scale test. We designed two setsof questionnaires for retailers’ procurement staff and suppliers’ sales staff. After theimplementation of the questionnaires survey, we analyzed the backgroundinformation for the respondents, we did the scale items analysis, scale reliabilityanalysis and scale validity analysis, so to test and improve the questionnaire. Thirdly,we conducted our formal investigation. On the basis of pre survey, we revised thequestionnaires and conducted a formal investigation. We analyzedthe background information of the formal questionnaire through the descriptivestatistical analysis. We analyzed the reliability of the formal questionnaire byreliabilityanalysis method of SPSS. We analyzed the scale’s factor composition andvalidity through confirmatory factor analysis by AMOS software. Fourthy, weverified the research hypotheses. We first transform the latent variables by calculationwith measured data, and then test the24hypotheses proposed in the third chapter ofthe dissertation by the regression analysis of SPSS software. Through complex anddetailed statistical analysis, there are14research hypotheses are fullysupported,9research hypothesis has beensupported in part,1research hypothesesare not supported. Among them, several of the nine research hypotheses of retailers’buyer power and its dimensions to the relationship quality are supported, and othersare part supported or not supported. The hypothesis of retailers’ buyer powerhave negative influence on the relationship quality was not supported; the hypothesisof retailers’ monopsony power have negative effects on relationship quality and thedimensions were partly supported; the hypothesis of retailers’ buyer countervailingpower have positive effects on relationship quality and the dimensions were allsupported. The hypothesis of retailers’ buyer power have positive effect on the retailenterprise procurement performance was supported; but the hypothesis of retailers’monopsony power and countervailing power have positive effects on retail enterpriseprocurement performance were partly supported. The hypothesis of the relationshipquality and dimensions of cooperation and relationship atmosphere have positiveinfluence on retail enterprises purchasing performance were supported; but thehypothesis of adaptive dimension has positive impact on retail enterprises purchasing performance was partially supported.The hypothesis of therelationship quality and relationship atmosphere dimension have positiveinfluence on retail enterprises performance were supported; but the hypothesis ofcooperation and adaptive dimensions have positive impact on retail enterprisesperformance were partially supported. The hypothesis of the retailenterprises purchasing performance and its three dimensions have positive impactson retail enterprises performance were all supported. And then we briefly discussedthe hypothesis which was only partially supported or not supported.Based on the research, we got several main conclusions: the first, the influence ofretailers’ buyer power on relationship quality is complicated; second, the retailers’buyer power is basically a significant positive impact on retailenterprises procurement performance; third, the relationship quality basically has apositive effect on retail enterprises procurement performance; fourth, therelationship quality basically has a positive effect on retail enterprises performance;fifth, the retailer’s procurement performance has significantly positive effect on retailenterprises performance.
|
PDF Full Text Request