Study On The Establishment Of Red Jujube Industry Chain In Xinjiang Production And Construction Corps And Its Coordination Mechanism

There are three advantages, which are products with high-quality, high safety and with high production efficiency, for Xinjiang Production and Construction Corps (abbreviated to XPCC) to develop its red jujube industry.With special organization of XPCC as the research perspective, red jujube industry chain as the research object, reclamation area in southern Xinjiang as the research scope, methods of field research, questionnaire survey, descriptive statistics and model analysis are adopted to analyze the current development situation of red jujube industry chain and the existed problems, focus on its construction and development, theoretically explore its inherent law of the formation and growth, study its coordination mechanism under the special system, discuss interaction mechanism between division organization and red jujube industry chain as well as the intervention and exit mechanism of division organization, put forward the corresponding strategy for division organization and provide guidance in theory and method.The main conclusions for the dissertation are as follows:The red jujube industry in XPCC has undergone three stages of development and each stage has its own unique development characteristics; the red jujube industry has problems in planting link, processing link, sales link as well as in consumption link; the red jujube industry will continue to develope in the direction of scale planting, mechanical work, refined processing technology, high-grade product positioning, international marketing, brand superiority, diverse consumer, popular culture introduction.The development of division organization and enterprise plays a crucial role in the development of red jujube industry chain in XPCC. Division organization plays a central role in the development of the industry chain of red jujube. In order to provide good guidance and service to the enterprises in different links of red jujube industry chain, division organization ought to create conditions and formulate policies, optimize the industrial development environment in aspects of investment and financing, human resources, technology and equipment, products and markets, information and communication, the industrial chain and effect as well as in development environmentThe external factors for driving the red jujube industry chain are the change of the economic situation, the development of production technology, determination of regional advantages; at the same time, the internal driving factors are its own needs for economic development, historical mission, high interest drive, agricultural industrial structure adjustment, the intrinsic needs for the development of red jujube enterprise.The potential demand of consumers, value realization needs, technological progress, support from XPCC and reduction of transaction cost drive the growth of red jujube industrial chain.The division organization intervene the red jujube industrial chain effectively by means of organizational innovation, income support, basic information services, price subsidies and market constr uction.When confronted with pressure from all round, the division organization will partly exit the red jujube industrial chain step by step and by stages by means of reducing capital investment and policy weakening.The internal red jujube industrial chain was established in which marketing acted as the core, control of production process as the base, scientific and technological achievements as the key, establishment of information platform as a booster; starting from the perspective of investment environment, market running environment and functional change of the division organization, the outer guarantee in studying the red jujube industrial chain has been come up with.The coordination strategy of the red jujube industrial chain should combine the links, factors and interests together and try to improve the coordination state among links, strengthen the mutual trust and identity, govern and maintain the resources of industrial chain together, strengthen their own advantages and competitive ability constantly.The innovations of the dissertation are:The dissertation systematically summarizes the development status, existing problems and the potential of red jujube industry in XPCC, and provides a theoretical basis for promoting the development of red jujube industry chain.Through the analysis of the formation and growth mechanism of the red jujube industry chain, the dissertation also puts forward the intervention and exit mechanism of the division organization, and provides mode guidance for the orderly development of the red jujube industry chain in XPCC.