Research On Methods For Two-sided Trade Matching Decision-making Based On The Broker

Recently, broker managed service industries, particularly the two-sided trade matching decision-making based on the broker, have developed very rapidly, such as the existing home trade matching decision-making based on the real estate agent, the trade matching decision-making participated by owned knowledge service enterprises and purchased knowledge service enterprises based on the knowledge agents, the trade matching decision-making participated by housekeepers and employers based on housekeeping service company. The two-sided trade matching decision-making based on the broker has many advantages, such as increased the trade efficiency, improved the service quality, decreased the information transfer cost and enhanced the trust from sellers and buyers.Generally, in the process of two-sided trade matching decision-making based on the broker, the broker needs to consider the decision information provided by sellers and buyers, such as the preference ordering information, price information and multi-attribute evaluation information, and then obtain the matching altermative which can make the sellers and buyers satisfy as much as possible. At present, the two-sided trade matching decision-making have attracted the attentions of scholars at home and abroad, and some research results have been achieved. However, as seen from the existing research results, the multi-attribute evaluated information provided by sellers and buyers is mostly considered, but the weak preference ordering, broker’s estimated prices, priority attribute, combined demand and other information are seldom considered, but widely exist in the problem of two-sided trade matching decision-making based on the broker. Furthermore, most of literatures on the two-sided trade matching decision-making problems are established on the assumptions regarding completely rationality of sellers, buyers and broker, but some studies have stated that characteristics of sellers, buyers and broker in the process of two-sided trade matching decision making is bounded rational. Therefore, the research on methods for the two-sided trade matching decision-making based on the broker not only has the abundant practical value, but also has the forwardness and exploratary on theory.The purpose of the thesis is to make a theoretical analysis and methodological research on the two-sided trade matching decision-making problem based on the broker. Four research works are conducted as follows.First, the related concepts and theoretical analysis of two-sided trade matching decision-making based on the broker are given. The related concept and theory analysis of two-sided trade matching decision-making are given on the basis of describing the problem of two-sided trade matching. These related concepts and theories mainly include:two-sided trade matching alternative, stable two-sided trade matching alternative, individual rationality two-sided trade matching alternative, no wasteful two-sided trade matching alternative and fairness two-sided trade matching alternative.Second, with respect to the two-sided trade matching decision-making problem based on the preference ordering information, by giving the description and research framework of problems, two kinds of decision-making analysis methods are given. Concretely, two representive decision-making problems are studied. i.e., ⅰ) the two-sided trade matching decision-making method based on the weak preference ordering information is proposed. ⅱ) the two-sided trade matching decision-making method considering the broker’s estimated prices and buyers’ preference orderings is proposed.Third, with respect to the two-sided trade matching decision-making problem considering the multi-format attribute information, based on the given the description and research framework of problems, three kinds of decision-making analysis methods are given. Concretely, considering three cases:stability of matching alternative, the priority of attributes and the demand of combined commodity, the corresponding methods are proposed, respectively, i.e., ⅰ) the stable two-sided trade matching decision-making methods considering the multi-format attribute information is proposed; ⅱ) the prior two-sided trade matching decision-making methods considering the multi-format attribute information is proposed; ⅲ) the combined two-sided trade matching decision-making methods considering the multi-format attribute information is proposed.Fourth, with respect to the two-sided trade matching decision-making problem considering behaviors, based on the given the description and research framework of problems, three kinds of decision-making analysis methods are given. Concretely, considering three cases:loss aversion behaviors, loss aversion and fairness concern behaviors and broker’s trade attitudes, the corresponding methods are proposed, respectively, i.e., i) the two-sided trade matching decision-making method considering the loss aversion behaviors is proposed; ii) the two-sided matching decision-making method considering loss aversion and fairness concern behaviors is proposed; iii) the two-sided matching decision-making method considering the broker’s trade attitudes is proposed.The related concept and theoretical analysis of two-sided trade matching decision-making in this paper can enrich and develop the related theories of two-sided matching decision-making. They also provides the references and instructions for developing the more complicated two-sided trade matching decision-making theories and methods. The proposed method can not only solve the two-sided trade matching decision-making problems based on the preference ordering, considering behaviors and considering multi-format attribute information, but also can extend to solve the the existing home trade matching decision-making based on the real estate agentt;purchased knowledge service enterprises based on the knowledge agents, the trade matching decision-making participated by owned knowledge service enterprises and other practical two-sided trade matching decision-making problems. Obviously, as for the study on the two-sided trade matching decision-making based on the broker, not only have abundant practical values, the proposed new and feasible methods also make this study have the forwardness and exploratory on theory.