Research On Dynamic Pricing Of Bit Products

Based on the pricing theory of bit product and dynamic pricing theory, this paper starts from the domestic and foreign literature research, puts forward that the bit products can be divided into three categories: original, replicating and sharing. All the analysis and research are based on the classification and orientation of bit products. The model of dynamic pricing for bit products established by three main factors: characterizing the depiction and timing the market supply function depicted, the market demand function. On this basis, this paper proposes two different bit products dynamic pricing model of sharing type and replicating type.The replicating type model bases on a dynamic programming and repeated game. With replicating type model, this paper analyzes the experience below the line, line under the influence of service, online return rate and consumer subjective value and on the optimalprice, btain some objective. The sharing type model contains three sub model: quantization sub model, consumers demand sub model and a dynamic pricingmaster model. The utility function depends on three main parameters:the number of elements level, quality level and price. With the consumers demand sub model, this paper gives the dynamic conditions of profit maximization andconsumer utility maximization for software development operators.Finally, this paper designs a dynamic pricing process of the bit products, and proposes two originality dynamic pricing concept: "automaticupgrade" dynamic pricing and "self selection" dynamic pricing.