The Competitive And Growth Strategy For Small And Medium Logistics Company Based On The Business Extension

Currently in China, the steel is used as an ordinary construction material. Steel forming is the business of the construction company. Therefore, the large construction companies have their own prefabricated factory. Almost all of the standards and specifications documents are developed in the premise of ordinary steel. But after the forming steel as the processing elements is used in recent years, the steel logistics enterprises have also expanded rapidly. Therefore, it is urgent to research on the growth of small and medium steel logistics enterprise. In this paper, the problems are analyzed in the growth of the small and medium enterprises.1,The paper brings forward methods of logistics service innovation based on value propositions of customers. The methods can help logistics providers to find the value innovation points to meet the value propositions of manufacturers and to conduct effective logistics innovation. This paper also shows logistics function outsourcing decision tools, help the manufacturers to choose the suitable outsourcing form and the excellent logistics provider.2,The design of supply chain channel is the premise of merchandized steel bar supply chain channel management. The effective channel design could increase the utilization rate of resources, mitigating channel conflict and enhancing the channel's competitiveness. In this paper, we study on the character of steel bar supply chain's frame from the perspective of steel distributor. Then we develop a bi-level programming model on the length design of channel. The model can help the steel distributor make decision on channel selecting.3,This paper researches the method and road map for obtaining a competitive advantage at first, and focused on customer credit risk analyzes how the of distributors business extension (distribution processing) influences the behavior of the downstream customers, that is, the distributors'products can not only gain a competitive advantage, but also win customers'loyalty and cooperation. In this paper, a game model is established in case of cooperation between the distributor with the business extension strategy and customer, which shows that the distributors'business extension strategy can change the strategy of customers'payment function. This model can be used to determine the optimal value that dealers and customers may pay, and can guide them to faithfully cooperate with each other, so as to effectively avoid customer credit risk.4,Analyse the problems in the incentive mechanism of small and medium steel logistics enterprise. Furthermore, discuss the existing cause of the problems, and put forward an innovative and effective mechanism to encourage talent to effectively promote the growth of steel logistics enterprises development.