Historical Appearance And Cultural Representation

As the wave of globalization becomes stronger, the localization strategy becomes more necessary. In the confrontation of globalization and localization, movie & TV, the important culture means and most popular, efficient, fast and broadest media, becomes vital target of all kinds of cultural forces. Just between the conflict of the above two, dialect movie &TV play finds its living room. We can presume that dialect movie & TV play is the positive reaction to the invasion of foreign movie & TV play. Since dialect movie & TV play has unparalleled advantages on the aspect of representing local culture, it is the most qualified representative of movie & TV play art. It also serves as a frequent meaning producer in the daily cultural practice, thus it takes up relatively broad living room. As a cultural phenomenon, dialect movie & TV play grows and develops on the basis of following cultural facts: first, the dialect phenomenon is more popular and conmen than the Mandarin phenomenon, because it appears close to people's life; second, the audience have become bored and dulled by the Mandarin world, so the simpleness and plainness even vulgarity of dialect may freshen their ears and fill some meaning blanks which the Mandarin fail to go through. Therefore, the dialect and the Mandarin are not always on the opposite sides; they can co-exist in the same meaning world harmoniously.Sichuan-Chongqing dialect play is a kind of typical dialect movie & TV play. Setting it as the subject, this dissertation aims to: describe the development of...