| In this paper, the main text is for the very existence of the social and historical context of the relations between cultural expositions. In the 1980s, China entered a history which marked the social transformation period of reform and opening up. With the establishment of a market economy in many aspects, profound changes have taken place in Chinese society. At present, China has not yet reached Western levels of the developed capitalist consumer society, but the impact of the culture of consumerism is very obvious. The major impacts of this change and performance are manifested in the following three aspects: First, the establishment of the market economy pattern enables commercial principles to infiltrate into all spheres of society and imposes a profound impact on people's values, behavior and the presence state of the two. Second, with the process of urbanization, the new rich class appears; the economically developed areas are significantly affected by the cultural consumerism and cultural consumerism characteristics appears; Third, the modern media and the rapid development of universal greatly promote the rise and spread of the consumerism culture. In this social context, the pursuit of literary and artistic practices, the creative concepts of the authors and aesthetic features of the text are inevitably influenced by the culture of consumerism; the impact of the survival of literature and the foundation of this production are changed accordingly. Naturally, due to the culture of consumerism values and the changes in lifestyle, literature must be responded to it. Another reason is the situation of interactions between emergence of Chinese literature and the unique cultural context of consumers. During the inspection tour of the Chinese contemporary female narrative, the text pays a broad range of consumer attention to the cultural context, in a multi-level dimension of thinking to describe a track of the contemporary women's literature, and focuses on the interaction between contemporary urban female narrative and the current social context, carding meanings of narrative aesthetics and cultural significance in the 90's to solve some of the contemporary female creative narrative problems.The structure and arrangements in this paper are envisaged as follows:Introduction: Culture of Mass Consumption Contemporary Female Narrative Research Methodology and Narrative Perspective. The main part of analysis is the culture of mass consumption theory areas, as defined in this paper,'Contemporary Female Narrative'concept, and makes it clear the relation between excitation and the impact. The final of this part clarifies theory, methods and the academic significance and value of this paper.Western consumer society is the historical premise of the formation of consumerism culture and based on this paper, it describes the similarities and differences between related concepts of the domestic and foreign scholars and gives a clear definition: the consumption culture is that in the influence of values, ideas , ideals, cognition, emotion, and other activities, in the course of consumption, as well as consumer goods and consumer goods by the relevant cultural symbols, people build awareness of people and the world, between the people and social significance of the activities. Consumerism means the emerging trend of a consumer culture since mankind's entry into the consumer society. In the modern role of the mass media means, consumerism culture advocates consumer values as the supremacy and through the fashion consumer goods and luxury consumer goods consumption, as well as related brand culture symbols to show social status, nonstructural identity and significance. In short, the mass consumer culture involved in the paper is that in a certain historical period, the concept of consumption, consumption patterns and consumer behavior shown in the human material and cultural production and consumption activities.In the analysis of the "Contemporary Female Narrative" concept, it mainly solves two issues: first, stating the time frame of contemporary female narrative. From the perspective of contemporary literature, the time of female narrative is from the founding of the PRC to the current time frame; Because of this paper is to discuss the consumer culture in the context of the narrative of women, it does not include 17 years'female narrative creation, and the interpretation of the time focus on the female narrative creativity in the new era. The 1990's creation of the female narrative is most obviously influenced by the culture of consumerism. Second is how to deal with contemporary literature during the 17 years'female literary creation. 17 years'female narrative creative period has a profound reference value in the entire history of contemporary female creation. The paper takes the position to clearly explain the significance and value of women creation during the 17 years'creation of contemporary female narrative in the process of women creation as a whole to achieve clearly narrate the purpose of writing history, but because it does not belong to the actual consumption context, it will'fade out'of the relevant scope.This paper points out that the rise of the Consumer Culture had a profound impact in the 1990's Chinese Literature. In such a shock change, women writers attracted a lot of imagination because of their unique creativity and sensitivity. They described not only the acceptance of the culture of consumerism and the tendency of their own social status in the creation also made adjustments to adapt to consumerism culture to show a natural performance. The current female narrative also has witnessed a flourishing. In this paper, the use of Western Marxism (Frankfurt School is one of the focal points of the theory), feminist, narrative, and other related theory and the way the text carefully inspected contemporary female narrative text and creative phenomenon.Chapter I, Context. This chapter focuses on the consumption of culture in China's development. First, beginning with the social characteristics of the founding of the PRC, the strict social hierarchy and rigid economic system, and a single spiritual and cultural product constitute a society expecting changes. The 1980's reform and opening up policy, starting from the pattern of a market economy, gradually breaks down class barriers, the implementation of the market economic system, the activation of the cultural market, but the rise of urban consumer culture in China means that the'landing'and quickly affects the cultural consumption concepts and mechanisms of transition. At the same time, the rise of consumer culture has had a profound impact on Chinese literature. It provides the female narrative creativity with a lot of consumer culture codes, such as the circumstances and nostalgic symbol of fashion aesthetic interest. In fact, urban culture, as a cultural and ecological environment of the feminist movement, together with "feminist" theory constitute the cultural context in the entire narrative of contemporary and enables women from the early 1980s reconstruction of gender awareness of into the writing state of the strong consumption.Chapter II, Transition. The rise of consumption culture has driven profound changes in literature, which is reflected in the creation of female narrative. The paper has explained it mainly in the theme, expression strategy and aesthetic value. In terms of theme, contemporary female narrative has gone through women's self-awakening of the 1980's and a bold attempt of private writing at the turn of the 1980's and 1990's. The 1990's is mature in the commercial principles and the market mechanism and takes on the obvious characteristics of consumption culture with materialization and desire publicity writing repeatedly approaching the female psychological detained region in traditional sense and the continuous extension of discourse way behind the bold rendering and direct consumption record. The personalization and desire publicity of the theme directly determine the form of expression strategy and aesthetic value system components. In fact, from the new era to the present the female narrative text, the clear track can already be found on an independent individual consciousness of women and gender awareness, and the consumption culture is an important force to promote the most profound transformation. As for the literary aesthetic interest and moral values, the texts of the 1990's have expressed strong removal and subversive forces. On the one hand, it is constantly enhanced version of the emotional, material and the experience and physical description; on the other hand, it is the moral consciousness in the text retirement area and the desire to write a comprehensive stationed scene.Chapter III, Form. This chapter mainly describes the main city on the narrative form and the meaning and value of the image rewriting. Described in the previous section of the social context of the mass consumption culture emerging and the profound changes in the literature, this chapter, from the'face'exposition to the'point'of analysis, found the interaction between the narrative text of the situation and characteristics between the mass consumption culture and female narrative by analyzing the'city Narrative'which is the most typical patterns of consumption culture through'Integrate Point and Sphere'approach, City space as women's self-survival prerequisite for freedom and liberation was first established, then the material and desire in this space was recorded by writers. The traditional female narrative texts have always advocated the construction of the spirit and soul of female, but the texts now pursuit the excitement of physical performance liberation. This is a complement of writing on the enlightenment of the women sense of the term'person'construction and also implies a culture of colonial adventure. Visual culture discourse ways and means of the media discourse are part of consumption culture in nature. Its rewriting of city female narrative from one side confirmed the victory of the consumption culture, and the way of image discourse literature biased towards the literature of the script and sacrificed the side effects of Narrative Literature aesthetic value. Both the intuition and infection of the visual symbols and the fashion and materialization of the media symbols can be matched by text symbols. It has really brought tremendous pressure to literary text writing and literary aesthetic expression has undergone obvious changes.Chapter IV, Mechanism. This chapter attempts to summarize the mechanism of literature production in the context of the main mass consumption culture, mainly from external mechanisms (including the publication and distribution of literature and literary management agency in two parts) and the internal mechanism (identity of the authors adjusted the mentality of creative changes) and the reforms of literature modes of production closely combining the two. Under the influence of the consumption culture, great changes have taken place in the foundation of literature production, which can be typically conveyed by female narrative. First, literature external mechanism, the publishing mechanisms and literature management institutions have effectively realized the transformation from the traditional model to the market model and given full expression to the contemporary literature and the complicity of the market; the powerful demonstration of'the best-selling book'mechanism and the guide and binding force of literature evaluation under the guidance of media have effectively controlled the existence of the text; and the main writers gets complex from the beginning as simply cadres or officials and self-identity undergoes a delicate psychological change. Mian Mian, Wei Hui and other female writer groups emerging in the 1990's are undergoing creation as the margin people in society, the location and this visual perspective of the edge is right to assemble them under the banner of consumption culture and to express and construct the female narrative literature pursuing innovative spirit in an unprecedented manner. Of course, as the unique business atmosphere of mass consumption culture, it has really affected the creation and survival of the current female narrative literary. And even the packaging and modification of a large number of consumption and cultural symbols have made many texts face the helpless removal of their own version of feminist ideology inherent appeal. The mass media, to a considerable extent, focuses on female text health and gender characteristics and have misinterpreted or ignored the unique charm and value of female narrative.Conclusion. The meaning and value of contemporary female narrative writing in times can be mainly summed up as follows: First, a culture of consumerism has become an important way to study the contemporary female narrative and open a reflection of the entire landscape of contemporary female writing junctions. Second, the new era of female narrative literature has presented a lot of writing experience and discourse, and those in the context of consumption culture in the 1990's has provided important literary history resources. Third, some women writers have practiced a public pattern of narrative strategy in the city narrative creation and its experience and lessons will provide value that can not be ignored both for the exploration stage of the Women's Literature in the era of consumption culture, in fact, this value has demonstrated a developing road which renewed the times spirit of a literature.. Fourth, the whole culture of consumerism also brought obvious limitations to the female narrative creation; therefore, the new century female literary creation expects women writers to go out of the negative impact of consumption culture, to pay attention to the broader and real women living space and to carry forward the spirit and boundless charm of literature.
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