From Literary Classics To Digital Imaging

The Secret of the Magic Gourd is a classical work created by China famous children's litterateur Zhang Tianyi in the mid-fifties of the last dacade. Although it has gone through changes in the circulation of different historical periods, visual fields and media ages for almost half a century, The Secret of the Magic Gourd is still active on the stage of China contemporary children's aesthetic culture as the freshest face with prolonged prosperous cultural vitality. Viewing from the historical stages, The Secret of the Magic Gourd was created at the beginning of our national founding. It was widely disseminated in the literary history period of"literature in the beginning seventeen years"and its vitality was not shaken although the stormy destruction of the period of"decade of Cultural Revolution"just weakened its influence. After that, its historic statue was re-established in"new era"as a"replay of the flowers"following the period of"putting wrongs to rights". The Secret of the Magic Gourd again was inspired by new vitality after popular culture, emerging media culture and consumerism culture rose in the 1990s. Seeing from the receiving sight of view of intergeneration, The Secret of the Magic Gourd has a complete chain of intergenerational acceptance and is influential in"people born in the 1950s or 1960s","the generation after 70s","the generation after 80s","the generation after 90s"and even"people born in new century". Seeing from the view of media forms and media ages, the material media forms of The Secret of the Magic Gourd exist widely in storybooks, comic strips, picture books, comic books, radio, live action and animation film, online games, mobile games, toys, T-shirts, backpacks, slippers, stationeries, lunch boxes, hats and wristwatches covering almost all media channels and span across the two intergenerational media of age of paper-printing and age of image-network.It is certain that in the process of observing The Secret of the Magic Gourd we must refer to the careful combing of different historical culture contexts through which this work went from its creation to transmission and thorough analysis of similarities and differences which involve aesthetic image given first place to and narrative structures, techniques of expression and ideology with particular emphasis between different media ages and media forms. On the one hand, from the aspect of historical context, this article places The Secret of the Magic Gourd in the vast horizon of aesthetic culture, researches it while viewing it as a representative case on canonized issue of children literature and reveals the classic course of construction of The Secret of the Magic Gourd as a classics of children literature. On the other hand, out of realistic concern on the current issue, namely the relationship between children literature and children cultural industry,"Disneyization"is just the high summary of this matter. Therefore, canonization and disneyization make up two core issues concerned in this thesis.The thesis is altogether divided into three chapters. We use"Classic traditional birth: a national literary event"as the title of chapter one focusing on combing and observation in the range of media forms of traditional paper literature and text. The title of chapter two is"The Secret of the Magic Gourd existing in the form of body: text communication and media conversion"and the communication process and media conversion of different versions of this book are concerned about. In chapter three, we write on the topic of"canonization of Disney and classic Disneyization"and discuss some issues such as constitution of classics itself, transition of classics'connotation and procedures of strategy of Disney's sinicization meaning the text feature, production process and commercial meaning of 07 Disney version of " The Secret of the Magic Gourd " as the main clue when in a new historical context power of commercial capital becomes a dominant force.