Research On The Political Communication Of The Communist Party Of China

Political communication of parties is a process that parties disseminate their political ideas and policies through their own organizations or mass media to form political public opinions. It has five major functions as follows:monitoring environment, building core values, shaping political images, political mobilization and social integration.Political communication is a great advantage and a precious spiritual wealth of the Communist Party of China(CPC). During the New Democratic revolution, it was the tool to revolution; after the establishment, it changed into the horn of socialist construction; during the Cultural Revolution, it fell into a pan-politicalization condition; while since the reform and opening up, it tended to Pragmatic.The CPC's political communication is facing a complex environment nowadays. From the perspective of international environment, the globalization and informatization have made competitions in world opinions more intensive. From the perspective of political environment, the development of Chinese politics has laid a good foundation for the CPC's political communication. From the perspective of social environment, the acceleration of social stratification has led to the fission of society. From the perspective of culture environment, the mass culture has got a rapid development, and tended to secularization. From the perspective of self-construction, the scientific level of the CPC' s construction has been improved. Nevertheless, the CPC is facing the scaterring of political resources. And to enhance it's political identification is becoming more and more difficult.The CPC has formed a three-dimensional pattern of political communication, and the sinicization, modernization and popularization of Marxism has achieved remarkable success, which shaped a powerful force to promote the construction of a harmonious socialist society, and improved the international image of Chinese government and the CPC. However, there are also some flaws such as poor access to political information, mass media dissemination, lack of Internet-control methods, structural imbalance in values building, ossification of word communication, insufficient to social psychological counseling, short of the international power of discourse and so on.Optimization of the CPC' s political communication needs to innovate its concepts, which should be real honest, stratification divided, audience-based, public communicated, political marketing and legalized, etc. It also needs the integration of various political resources, and the function of intellectuals, non-governmental organizations, art workers and opinion leaders in political communication. To optimize the content of political communication, it should work on the road and direction, the theory and banner, the system and policy, the value and culture, the image and resources, meanwhile perfect the communication agencies to form a dominant pattern and establish an intervention mechanism. Besides, it needs to construct effective political symbols to modify the way of political rhetoric and fight for the international power of discourse.