Strategies To Enhance Farmers’ Political Identity Of Political Communication Perspective

Farmers’ political identity concerns the social stability and economic development in rural areas,high level of political identity needs to be build on the basis of full understanding of political information, while the communication and share of information depend on political communication.Political identity is a cognition and a sense of belonging to political system,farmers’ political identity being affected by environment have characters of realized, blind, complex.High level of farmers’ political identity has a significant value to sustaining rural social stability, consolidating governing basis of the Party.Political communication is a process of information flowing and interacting between members of society and political systems in an certain way mainly including vertical communication and lateral communication. An effective political communication can promote political socialization, built a participatory culture, enlarge ordered political participation.However,the communication concept of grass-roots government is far behind and the level of farmers’ communication skills are too low. Further more,the political communication channels are too narrow and communication system is not perfect.Last,the political information distortion and disruption in communication.Therefore, the farmers’ political identity gradually decreased.Aiming at the existing problems of farmers’ political identity,the grass-roots government should improve the way of political communication and farmers’ awareness of political communication.Besides,improving the political communication system and playing the role of social organizations are also very important.Only under the joint efforts of all aspects, can strengthen the farmers’ political identity.