The Macro-economic Control Of Consumer Demands

The macro - economic control of consumer demands is component of the macro - economic control system of the national economy, and an important from to regulate and control the general demands under the condition of market economy as well. The necessity to regulate and control the consumer demands is determined by the place it has and the role it plays in the macro - economic operation, in which it is the most important factor of demands. The level of marketization of the mechanism, which is shaped by macro - economic environment and resident demands, exercises its restraints upon the efficiency of the micro -economic control of consumer demands. The basic train of thought for research in this paper is to investigate , from the angle of micro - economic analysis and widi the system transition of marketizet orientation in recent twenty years in China as the background, the consumer demands as an aggregate concept and the law of change in the characteristics of the micro - economic basis of the macro - economic control of China's consumer demands by analyzing the influence of marketized economy on the consumer' mode of action and its main decisive factors as well; to study the mechanization as well as the target choice by which the macro - economic control of consumer demands acts upon the consumer demands, and to explore the means to strengthen and perfect China' s macro - economic system of consumer demands.