The Research Of Consumer's Demands Discernment And Cultivation

Nowadays, if the enterprise wants to win the market in the fierce competitive marketing environment, above all it must ascertain the consumer's demands, then produces the product or provides the services to satisfy these demands of consumers .The essence of Marketing is to find and satisfy demand, the former is more important. But in the new economic era the consumer presents the character of diversify dynamics state and personality .It is indeed difficult that the enterprise wants to correctly master the demands of consumers. Therefore, the thesis begins with illustrating how to discern the demands of consumers and introduce some new methods, helping the enterprise effectively discover the demands. Then, I put forward how to cultivate and maintain the discerned demands, which turns the consumer's demands dream into reality and establishes the win-win situation between the enterprise and the consumers.It is admittedly important that the enterprise finds and discerns the demands ,but the aim is to cultivate the demands and satisfy them Just like turning big problems into small ones that enterprise discerns the demands , and just like turning small problems into big ones that enterprise cultivates the demands . Because the outward demand is the desire revealed to buy certain product, it is easy to discern the outward demands. But many enterprises can satisfy the outward demands, so the enterprises, which can satisfy the outward demands just, obtain the universal competitive profits. The potential demands and the undiscovered demands hide at the bottom of the consumers hearts, the enterprise must make great efforts so that it can discern them, which cause the situation that the enterprise can achieve the great monopoly profits which can satisfy the potential demands and undiscovered demands, therefore it can establish the competitive strength. So it is an arduous and mighty project that discerning and cultivating the demands of consumers, which is also a part of the enterprise core competition.