Innovation In University Students' Moral Education In The Perspective Of New Media

New media is in the traditional media development based on the use of digital technology, network technology, mobile technology of new media forms, with the advent of the Internet, the popularity of mobile phone and Wbe2.0,3G technology advances, new media after newspaper, radio, television and other traditional media developed after the new media forms, new media for the mode of transmission of a high degree of autonomy, extensive participation, to the center of the interaction characteristics, so that the majority of people involved in the production and dissemination of information in the process, bring a new virtual life style, but also brings to students ideological and moral levels of positive affect and grim challenge. Hand to enable students to enhance democracy, equality, independence of modern ethic consciousness, on the other hand, because of the new media content complexity, mode of transmission of concealment, the impact on College Students' ideology of college students, moral self-discipline, moral judgment, moral behavior presents challenges, new media to create a virtual and reality coexist in the environment, to the traditional concept of moral education means, brought grim challenge and good opportunity. How in the new media to the informationization, globalization of the modern environment, innovation of College Students' moral education, has become a significant task.In this paper the characteristics and function of new media, new media from the perspective of the college students' moral education innovation as the object of study, from the university students' moral education situation and problems, the new media environment moral education the necessity of innovation, and innovation of the guiding idea, education mode, education content, education method, education form,, education staff construction, educational environment, educational evaluation mechanism and other aspects were analyzed and discussed. In addition to the introduction and conclusion, is divided into eleven chapters.With the development of human society, the media experienced a form from newspapers, radio, television and other traditional media to the network, mobile phone, digital television and other new media developing process, the new media is the main types of network media, mobile phone media, digital television, new media interactive and real-time, autonomy and participation, sharing and community, personalized and audience de-differentiation, information content of a plurality of such features, with the spread of popular culture, caused people to contact and social organization transformation, the construction of the public sphere, to promote social democracy, affect social public opinion and other functions.The development of new media on the traditional moral education ideas and methods presented a challenge, but also for the moral education provides development education, dissemination of moral value, to promote education and interaction of subjectivity and other opportunities. At the same time moral education innovation under the new media environment to realize moral education ideology function requirement, promote college students' all-round development choice inevitably, is also the modern moral education development needs.The moral education under the new media has brought new change in education, the ways of beneficial exploration and attempt, obtained certain result. But there still exists the use of new media consciousness is not strong, did not play school, family, society and new media education resultant force, the new media law grasp the inaccurate problem, the reason of these problems is the main moral education guiding idea, mode, content, method, approach, team building, the new media management mechanism, the system of educational evaluation and new media environment adaptation.In the new media to create virtual and reality coexist, diversified environment, should innovate moral education guiding idea, set up the combination of virtual and reality of the overall concept of educating people, an element dominant and accept diversity concept, moral education value orientation and social ethics overall development trend consistent philosophy, moral education content, style, method, ways and new media law consistent with the philosophy; should be based on the new media environment changes, new media virtual and realistic space combination mode of moral education, the establishment of schools, community, parents, students of four in one of the new media with combined three-dimensional educational mode; should note to media environment moral education content innovation, strengthen college students' socialism core value education, citizen moral education, moral education, promote students' overall moral ability and level; college students moral education method, the form of innovation, the use of online media, mobile phone media and other new media platform to innovate moral education method, using independent moral education, moral education, selective participation moral education, moral education, moral education subjectivity embedded new moral education should form; Pay attention to the moral education of college students ways of innovation in new media environment, strengthen college students' moral construction of subject under the new media environment, strengthen the construction of ethical standards, the media literacy education of college students, strengthen the new media and traditional media act with united strength, play the media's function of moral education; to innovation in new media environment moral education of the college students team construction, build government, society, colleges and universities team construction network system, enrich the educational team composition, clear quality requirements, strengthen new media management team, new media guide public opinion, moral education team team construction of three team; should focus on optimizing the environment of moral education for college students, Chinese traditional social ethics in the new media in the era of globalization of information, modern transformation.Optimization of moral education social environment, establishing the new media management, monitoring mechanism, optimize the environment of new media, the school to strengthen the campus network management and construction, optimization of school education environment; we should innovate the moral education of College Students under the new media environment evaluation mechanism, establish the new media environment, society government the school, parents, four grade joint moral Education evaluation system, perfect government mechanism of rewards and punishments to moral education.In this paper, by using the method of questionnaire investigation, interviews and so on the new media on College Students' moral implications for qualitative and quantitative analysis; using the method of linking theory with practice, using Marx's ethics, communication theory and ideological and political education in multidisciplinary research methods, the new media from the perspective of College Students' moral education innovation problem analysis and exposition the use of empirical research method;, through the establishment of moral education moral education website, podcast, mobile phone short message platform of education and other means, from the actual work in moral education to explore the use of new media on College Students' moral education effective way, which provide practical basis.This study contributes to the propaganda and education departments, universities and their students to grasp the new media environment moral education of College Students under the basic law, in specific work to improve the operability, enhance actual effect, and further enrich the theoretical research of Ideological and political education.