Tourism Marketing Research In The Context Of New Media

As the development of computer networks and mobile phones, great changes have been taken place in all the industries including tourism. The tourism market on networks has been enlarged and the sales increased greatly.In practice, some tourism organizations are unrealistically optimistic and haven't fully utilized the marketing potential. Nowadays, the tourism network can't provide satisfactory services for both the providers and the demanders yet. On the other hand,the profit of tourism enterprises doing network marketing is not as good as it should be. Therefore, it's very meaningful for us to make research on the tourism network marketing so as to lead the way of practice.Compared with the rapid development of the practice, relevent theoretical has lagged far behind. Most of the studies are just introductions or descriptions. It still remains to be a riddle worth further researches.Based on logical thinking and analysing of relevent documents, a model of tourism network marketing operation is presented and suggestions for the tourism organizations on how to market tourism products on network are made.The introduction part of the paper starts with defining the relative terms. After reviewing the research history, the necessity of the research is put forward.The first chapter discusses the concepts and feartures of the new media age, and analyses the new changes of the tourism marketing movements.The second chapter analyses the current situations of the Chines tourism marketing. As a part of the tourism marketing,tourism network marketing is experiencing a strengthening process. The advantages offered by the tourism network marketing are analysed from different angles, and the impact on the tourism marketing mix and tourism marketing procedure of tourism network marketing is considered.Chapter Three probes into the operation of tourism network marketing and constructs its model. After analysing the process of tourism network marketing,the ideal state is concluded.Tourism marketing can be devided into tourism destination marketing and tourism enterprise marketing.This part compares the different principal parties in tourism network marketing and conventional tourism marketing. Tourism network marketing can function better than conventional tourism marketing in exchanging information concluding transactions and providing services.Chapter Four discusses the application affairs mainly. Methods of marketing tourism products on networks are suggested.Tourism organizations should pay more attention to the relationship of relative matters and take effective measures to manage the tourism network marketing.The study in this paper belongs to the category of trans-discipline applied economics study. It applies comprehensively such methods as combining theory with practice, system integration, combining the quantitative analysis with qualitative analysis, and laying equal stress on both inductive and deductive methods, etc.The objectives of this article are as follows:standardizing the basic concepts and research field of China's tourism marketing under the new-media background, analyzing the up-to-date development of tourism marketing, framing the tourism marketing model by taking into consideration such aspects as the subjective, objective, media and contents, inquiring into the methods and measure for managing and regulating tourism marketing under the new-media background, and finally giving creative suggestions for China's tourism marketing development.