Research On Tourism Destination Of New Media Marketing And Its Application

New media is a new technical support system under the media forms, such as digital magazines, digital newspapers, digital broadcast, mobile phone text messages, mobile TV, network, desktop windows, digital TV, digital film, touch media. Compared to newspapers, radio, television, outdoor four traditional media, new media is called "the fifth media". The development of information technology has brought many new media forms of communication, new media era is coming.New media, refers to the new computer science and technology as the foundation of the new forms of media, and newspapers, magazines, radio, TV four traditional media in relative terms, is called "the fifth media", mainly including such as mobile network, touch media, mobile TV, digital information (such as radio, TV).The development of information technology has brought many new media forms of communication, new media era is coming.The development of new media technology, so that marketing is no longer fail to show restraint.Marketing, is no longer a naked product sales, and as a more flexible and euphemistic information dissemination.In the new media environment, tourism destination marketing imminent transition.This paper focuses on the purpose of the new media marketing and traditional marketing, destination new media marketing mode of operation and practical reference, so as to achieve the purpose of that destination marketing transformation.This paper is mainly divided into seven parts, from the shallower to the deeper tourist destination on new media marketing research.The introduction, this paper summarizes the research background and significance, analyzes the destination of new media marketing research, and introduces the research contents and methods.The second chapter introduces the tourism destination of new media marketing concept and the characteristic, and proves that the destination of new media marketing content and significance.The third chapter analyzes the destination of new media marketing and the similarities and differences between traditional marketing, separately from the concept, marketing and other aspects of the mode of analysis, and proposed the new media marketing advantage.The fourth chapter is the destination of new media marketing mode of operation research, separately from the main object of marketing, marketing, marketing channel and marketing effect and other aspects are discussed, and the new media marketing channel is summarized as:Official tourism website, online travel intermediaries, smart terminal equipment, travel, tourism, tourism group purchase micro-blog, instant messaging, social networks, SNS BBS community networks, network game.The fifth chapter is the destination of new media marketing research, summarizes the destination of new media marketing three application principles and popular marketing development proposal.The sixth chapter "Li Shi zhen Heng gang mountain LOHAS theme tourism area overall planning" case, from a practical point of introduction of destination new media marketing operation and design.The seventh chapter of this article’s conclusion, summed up the tourism destination from the new media marketing, and the practical application of research, finally puts forward the research deficiency and prospects.