Experience Economy: Thought And Practical Research

Experience economy as an academic concept appeared in 1998, introduced by two American scholars, namely Joseph Pine and James Gilmore, Who suggest that Experience Economy is the fourth stage of economic development, and it's going to substitute agricultural economy, industrial economy and service economy. Since then, the concept of experience economy has been widespread concern in academic world.Actually, the concept of experience economy is rather new, which provided a new perspective of thinking in some meaning, as a thought, is worth attention and in-depth academic research, in order to provide a reasonable prediction for future economic growth.In a sense, the concept of experience economy has its own historical origins. American scholar Alvin Toffler put forward many related concepts, such as "experience industry", "experience makers" and "experience production" and so on in 1970s. Historically, experience is not a new phenomenon as such since ancient times, it includes activities that have been analyzed and discussed using other terms such as entertainment or leisure,even modern agriculture, industry, services and so forth. They all contain the elements of the experience economy, however, related thoughts also can be found in early literatures, just has not been described clearly. From Bentham's theory to Keynes's prediction, whether theory of utility value or views of Marx's comprehensive development, they all include the elements about the experience economy.At present, social politics, economy, and culture with economic globalization have taken many changes. Generally speaking, Change one is the rapid development of science and technology. Change two is people's living standards improved significantly. Change three is many social problems occurred, such as improper competition, environmental degradation, high unemployment, and so a series of problems. So we need to think about how to optimize resource and how to explore a reasonable way for sustainable development.So far, the experience economy has been provided many new ideas about future economic development and we can foreseeable that, in the modern conditions, any reasonable idea about economic development could quickly be a main driver of modern economic operation. The fact that the economy has moved from agricultural economy, industrial economy, services economy to experience economy mean that there are new stage of economy. In earlier stages of the economic development was more or less to satisfy people's survival, materialism, later for solving problems which the service economy provided. Now people are looking for more than the mere product and service, experience economy fulfill this need. So moving towards the experience economy is a great social progress.In fact, whether from micro or macro perspective, experience economy are different from the traditional economy, it has own unique properties. Experience economy through creative design for production, with"experience"to satisfy the individual needs of consumers, and create a high value. Experiences have a high value for people and the demand for experiences and experience production becomes very profitable. If seen the experience economy as an era, it will be a kind of future economic form. From macro perspective, the experience economy is areas about economic growth, economic structure and social form. From micro perspective, it's a method of modern business management. For experience industry, the core of the characteristics is mass-customization.This doctoral thesis combined the logical analysis and empirical research, summarized the views of experience economy. The author divided this thesis into five chapters, from the regulations, history of economic thought, self-growth, practical application and subject-specific development to research the experience economy. For regulations, in this part of the analysis, This thesis explicitly stated that"experience"in the meaning of economics, showed essence and characteristics of the experience economy, defined experience industry and explained related conclusions. For history of economic thought, in this part of the analysis, this thesis from the beginning of Adam Smith and other early thinkers, make a retrospective study on experience economy, divided contemporary experience economy into three schools, and did a comprehensive review.For self-growth, in this part of the analysis, this thesis from theoretical basis, comparison with related concepts, the source of value-creating and other aspects to explain the experience economy's self-growth.For practical application, in this part of the analysis, this thesis based on the collation of data, introduced the global experience industry's status quo, got a conclusion that western country had taken the leading position in experience industry, especially United States. After that, discussed China on the issue of experience economy and present some suggestions.For subject-specific development, in this part of the analysis, this thesis from the time dimension, space dimension, interdisciplinary dimension, spiritual dimension to measure the experience economics, examined the degree of development of the thinking subject.