| The success of microfinance in Bangladesh led the trend and popularity, its location andflexible manner to serve the poor are generally welcomed by the majority of the developingcountries in particular. This form of financial innovation has played a dual role of povertyreduction and financial services, and spread rapidly in developing countries. China formallylearnt a model of microfinance from Bangladesh in1993, and began a microfinance exploringway with Chinese characteristics. Microfinance in China has made important contribution tothe rural area development through20years development, but in what situation, how thesustainability, which factors really effect the sustainability, what's the core element in thefactors, and so on, all these aspects are the reach hotspots and focus of the microfinanceindustry.This paper mainly uses the Data Envelopment Analysis (DEA), inductive analysis,comparative analysis, qualitative and quantitative analysis, normative and empirical study.There are four main data source: Yangling rural credit cooperative, Pucheng County women'sAssociation for the sustainable development, Chunhua County women's Association and theChinese microfinance union.On the basis of existing research results, the research firstly focus on the definition ofsustainable development for rural microfinance, and then analysis of factors affecting theirsustainability from the perspective of supply and demand of microfinance. Then through thestudy on factors outside the balanced-impact-factors, especially private lending factorsfocused on the financing guarantee institutions, expanded the defined mode in theconventional thinking on the sustainable development of microfinance. Finally, give theevaluation of sustainable development of rural microfinance based on former discussions. Thecore point of the paper: there are a lot of interrelations among the factors for the sustainabilityof microfinance development, in which the efficiency of various factors play a critical impactfactor role.Efficiency is one of the main leads, influencing the efficiency of supply anddemand of microfinance sustainable development, efficiency is the basis for sustainabledevelopment of microfinance.Chapter1is based on the writing and research needs, and this section describes the background of the research, purpose and significance of the topic, and domestic andinternational research, research methods and data sources as well as the innovation of thepaper, which form the base of this paper.Chapter2is the basic theory of sustainable development of rural microfinance in China,and this part describes the existing related theories from the definition of sustainabledevelopment of microfinance institutions, microfinance institutions, the necessity andsignificance of sustainable development, sustainable development definition, the impact ofmicrofinance demand sustainable development, the relationships between efficiency andsustainable development and index system of microfinance institutions.Chapter3is the analysis of factors influencing the sustainable development of ruralmicrofinance institutions in China, starting from the supply part to study the influencingfactors of microfinance financial source sustainability, influencing factors of systemsustainability, influencing factors of sustainable implementation, influencing factors offinancial sustainability, and made the efficiency analysis of microfinance institutions.Chapter4is influencing factors analysis of sustainable development of China's ruralmicrofinance demand, mainly from aspects, the definition of rural microfinance needssustainable development as well as the farmers' sustainable demand for microfinance, to studyeffecting factors on demand sustainability.Chapter5is supply and demand balance analysis of rural microfinance in China, thispart based on the previous research focus on rural microfinance demand-part, characteristics,and supply–part and characteristics, supply and demand balance analysis for item-by-item,and case depth analysis through demand and supply.Chapter6is the analysis of factors outside the supply and demand balance analysis,mainly related to the traditional factors, political factors, economic factors, under financialconditions in rural areas, particularly discussed under the prevalence of private financingguarantee capital the capital game: the analysis of financial guarantee institution developmentpath, as well as the evaluation of sustainable development of microfinance in rural areas.Chapter7is the evaluation of sustainable development for rural microfinance, includingthe common DEA method for measurement, total-factor productivity for measurement.Efficiency microfinance institutions in rural China is low because scale efficiency and puretechnical efficiency also are low. Total factor productivity of Microfinance institutions inchina is decline. The main reason of decline of total factor productivity of Microfinanceinstitutions is the slow progress in technology.Chapter8is the conclusions and policy recommendations. The ability of sustainabledevelopment of rural microfinance in China is relatively weak. The production capacity of rural microfinance institutions in China is weak, due to the overall decline in total factorproductivity. The main reason of decline of total factor productivity of Microfinanceinstitutions is the slow progress in technology. First of all, take the road of promotingdevelopment through efficiency. One is the management of pure technical efficiencyimprovement, to raise the level of managers and investment information managementtechnology to improve the management level, to improve the efficiency of pure technology.Another is the improvement of scale efficiency. Increasing coverage of microfinanceinstitutions and microfinance institutions organization to improve scale efficiency, by whichto improve the sustainable development. Secondly take the road of technology innovation topromote development. Improving the credit technology of microfinance institutions, arm theloan officers with the technology of micro-finance. And at the same time, explore newmicrofinance institutions operating modes, and promote the organizations sustainabledevelopment by high production capacity and high efficiency.
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