On Sustainable Development Of Ecotourism Industry

Under the crisis of living environment that the human beings are up against, following the awakening of persons'environmental consciousness, the Green Movement and Green Consumption sweep across the globe. As a kind of green tourist consumption, ecotourism evoked worldwide repercussions once it was raised. By now, the ecotourism has gone through for30years or so since it was born. However, almost all the countries in the world, both developed countries and developing countries, take ecotourism as an industry to develop. In China, due to the slogans of Sustainable Development Strategy and Developing a Circular Economy, the tourism industry, as one of pillar industries of Chinese economic development, generates a new mainstay of tourist economy, ecotourism. Meanwhile, in China, the evaluation and study of sustainable development of ecotourism industry started lately, and are mainly from the angles of induction, conclusion and determination on the nature. Thus, we haven't done well in empirical data investigation and quantitative analysis which need to be strengthened.Jiangxi is an underdeveloped province. Despite the economic progress it has made in the past30years, Jiangxi's GDP is still in a lower level because of the weak foundation. However, Jiangxi is located in the hinderland of our country, holding abundant natural and humanistic tourism resources. Jiangxi always takes the outlook Development is of Overriding Importance, and seizes every opportunity to enhance its economic strength, especially in recent10years. Jiangxi chooses a green way which is made wisely after analyzing the situation, looking far ahead and aiming high by the provincial party committee and government. Otherwise, the gradually improved infrastructure provides a guarantee for Jiangxi to develop ecotourism industry. The key point this thesis is going to discuss and investigate is how to make use of the advantaged ecotourism resources to construct the Jiangxi's unique ecotourism industry and developing strategy, along with the pattern to develop.Constructing an ecotourism industry system with the features of Jiangxi is a perspective issue. The author analyzes the developing environment of world ecological tourism industry and the successful experiences of developing ecotourism industry in foreign countries. Taking Jiangxi as an research example, through investigating the resource advantages, influencing factors, and current situation, the thesis creates and quantitatively analyzes the level indicator system and patterns of sustainable development of ecotourism industry in Jiangxi. Finally, the thesis puts forward some concrete measures for the development of ecotourism industry in Jiangxi which are supposed to provide some help for its sustainable development.This passage, consisting of four parts, illustrates the context for the study from four main aspects.The first part is the theoretic research of ecotourism industry development. The methods of summarizing and concluding, along with reading the relevant literatures at home and abroad about the development of ecotourism industry are used here. Based on the forerunners'research outcome, the author rethinks the development of ecotourism industry. There are two chapters:(1)Chapter1:Introduction, elaborating the target and meaning of research, as well as the research trends and main modes of thought in domestic and overseas ecotourism industry;(2) Chapter2:Theoretic Foundation. Firstly, it defines the definition of ecotourism, and analyzes the constitution of ecotourism system. Then, it explains the foundation of developing ecotourism industry detailedly, mainly including ecological economics theory, synergy theory, industry bunching theory, and sustainable development theory.The second part is the method research relevant with ecotourism industry. Different methods are used to investigate and evaluate the elements that affect the ecotourism industry development.(1)Chapter3:the Comparison of Developing Ecotourism Industry at Home and Abroad. It introduces the current developing situation and enlightenment of ecotourism in both developed and developing countries.(2) Chapter4:the Influencing Factors of Ecotourism Industry Development. It analyzes some factors that affect the development of ecotourism industry.(3) Chapter5:the Evaluation Index System and Pattern of Sustainable Development of Ecotourism Industry. It analyzes the constructing principles of evaluation index system, puts up the questionnaire of possible influencing factors of the ecotourism industry. Analytic hierarchy process is used here to choose the main influencing factors for ecotourism industry development, while panel data is development of ecotourism industry.The third part is the empirical study of ecotourism industry development. Taking Jiangxi province as an example, the empirical study about ecotourism industry development will be carried out here. It contains two main chapters.(1) Chapter6: the Analysis of Ecotourism Industry Development in Jiangxi Province. Based on the real evidence, and the five influencing basic factors (natural environment factor, policy factor, economic factor, social factor and technical factor), it analyzes the ecotourism industry development in Jiangxi province respectively with the method of SWOT.(2) Chapter7:the Evaluation of Sustainable Development of Ecotourism Industry in Jiangxi Province. Evaluation index system and evaluation model are used to quantitatively analyze the tourism industry statistics of Jiangxi province since the Reform and opening-up and eventually comes out the evaluation result.The fourth part is mainly about the strategy research of economic development of ecotourism industry. Chapter8:the Measures for Sustainable Development of Ecotourism Industry in Jiangxi Province. Combining the existing problems that occur during the ecotourism industry development, the thesis puts forward the measures for sustainable development of ecotourism industry in Jiangxi, including mechanism selection, pattern selection and policy guarantee.