Research On The Core Competitiveness Of Chinese Gas Enterprise

Since more than 20 years of reforming and opening up to the world, the gas trade ofour country gets high-speed development. This research regards structuring our country'scompetitiveness of gas enterprise as a goal, have a study on the key strategy elements suchas human capital value, financing mode selection, merge and expand of gas enterprisescompetition systematically. The main research content of this paper includes:Chapter one, introduction. Have carried on the theory retrospect of the relevantstrategy and competitiveness concerned.Chapter two, the experience and enlightenment of the development of foreign gasenterprises. Aim at observing that manages development model of the hugetrans-corporation of the gas and competition strategy. Can find out, the improvement ofthe competitiveness of gas enterprise can not only depend on the enterprise's own strengthin experience of developing the gas enterprise from foreign country, Must depend on thejoint efforts of three of enterprise, government and social masses.Chapter three, analysis on the competition environment of our country's gasmarketing. Proceed with our country's gas market competition pattern;analyze the presentmarket competition situation of gas of our country. Secondly, increase the situation topredict with the electricity with the gas to the thing that our country live.Chapter four, the manpower capital is to promoting the function of thecompetitiveness of gas enterprise. Have studied the effective manpower capital andmanage the mechanism of transmitting while forming with the enterprise keycompetitiveness at first. Secondly, structure the manpower capital and measure andappraise the new mode. Carried on the manpower capital investment of the enterprise toappraise at last, structure the manpower capital investment of the enterprise and assess themode of capital investment of the method, index and manpower.Chapter five, the impact on gas enterprise's core competitiveness of selection offinancing mode: it has carried on comparative research on various financing mode for gasenterprise. This chapter will start with some key issues related to debt financing of naturalgas companies, such as the leverage effect of borrowing, strategy on ownership structure,financial leasing, etc. The chaper will also study the fund-raising strategies for gascompanies during their expansion phase. From the viewpoint of new listing on main boardand growth enterprise market, this chapter provides detailed analysis on public listingstrategies and stock valuation.Chapter six, the games theory analyses and appraisal in gas enterprises merge. Howmain research gas enterprises expand and structure and compete for the advantagecontinuously through merging, lay particular emphasis on and merge the chess matchanalysis of expanding especially. The reason merged from gas enterprises set out, havecarried on the games theory analysis of enterprise' s horizontal merger separately, the notcooperating in playing chess and analyzing of horizontal merger, promise of thestorehouse (Cournot ) oligarch's competition model, the oligarch corners the market andplays chess to analyze, what scale merit of horizontal merger analyze , analyze , merge byvertical chess match of merger is it analyze and cooperation that merge analyze to playchess to cooperate in.Chapter seven, positive research. Private new group of gas enterprise growing up at ahigh speed in the gas trade in XIN'AO has carried on the positive research as the case.It is the summaries with the prospect of studying further finally.This research's mainly innovation includes: (1) studying the transmission mechanismof manpower capital and gas enterprises key competitiveness. (2) Studying the impact ongas enterprise's core competitiveness of selection of financing mode. Serve for promotingthe gas enterprise's competitiveness. (3) Applying games theory to analyze thedecision-making process of gas enterprises in merging and expanding.