The Study Of Theories And Methods Of Management On Petroleum Engineering Technical Service Market

Market management is the important content of modern enterprise management. Market management of exploration and development engineering technical service as the most important part of sustained enterprises'management has become a piece of new management business after CNPC listing. Enhancing the market management of exploration and development engineering technical service is CNPC's consequent option of establishing modern enterprise system and optimizing resource distribution.While resolving the problems of reformation and development about oilfield sustained enterprises,it should be considered not only to sort out the relationship between sustained enterprises and listed corporation and make the development of sustained enterprises according to listed corporation and normally operation, but also to keep social stability and resolve employment problems of a great quantity of people.In the present circumstance,the reorganization of the domestic oil companies started late. They separated assets of high quality to establish listed stock company. But the nonlisted part after restructuring is not important asset with relatively low ability of profit. About 70 percent of every oil administration's total revenue is from stock company's investment and the affiliated purchase of listed part accounts to 90 percent of main cost. So the specific proportionality of CNPC's listed trades accounting to total market trades is considerably large. At present,the key of studying CNPC's market trades is to study the condition of affiliated trades. On the other hand, the oil corporations abroad has finished the separation between oil corporation and engineering technical service corporation and they kept relatively independent relationship and established the relationship of collaboration and interdependence. So it is very important for domestic oil corporations to draw lessons from abroad one.This paper is based on the fundamental theories of market management and emphasizes the study of affiliated trades. In the light of mechanism of affiliated trades,referring to the examples of listed corporations home and abroad,it thoroughly discusses affiliated trades'important position in the market management of oilfieldengineering technical service and strategic alliance's important application in the affiliated trades. The system of market management of oilfield engineering technical service is detailedly studied. The current management system is presented and main problems about it are discussed. Finally, the current management system is optimized and improved based on the successful experiences home and abroad.