The Regulative Survey For Construction Industry Structure Based On Market Leading Guide

In order to meet with the development of the social economy and market economical system reform, opening up to the outside world and satisfies the demand of domestic and overseas Constructional market competition, Structural regulation for Constructional industry becomes the major tendency historically. The success and failure or thriving and declining of Constructional industry structural regulation has been related to whether can maintain the dignity and role for pillar industries of Constructional industry and the effectiveness for Chinese constructional industry to develop the international constructional market and dealing with the challenges for entering into WTO.Different from some traditional industries, There is similarity between the Constructional industries in each area of China, the researched achievement of Chinese constructional industry has developed the guiding and referred role on the local construction industries, the thesis takes the Constructional industry as researched object based on it, in the meanwhile under the background of Economical Globalization, the Market system is developing the guiding role on the Industrial Structural Regulation, therefore, proposed the researched context of Constructional industry structural regulation based on market leading guide.The thesis is mainly developing the series of research for the internal structural regulation of Constructional industry on the basis of summary up and analyzing domestic and overseas related researched achievement, and will not involve in the structural change between constructional industry and other industries, make it with better pertinence, guiding and forward looking, its main researched content and achievements included as follows:I. Make discussion for the theoretical basis on the Constructional industry structural regulation. Analyzed the theory of industrial structure optimism, and emphasizes the analyzing of the rationality and superiority on the industrial structure etc. content in two aspects. In the view of the main body of industrial structural optimism regulation, the regulative mechanism for the industrial structural optimism mainly includes the market regulative mechanism and governmental regulative mechanism two large types. And comprehensively illustrated on the Norm formula theory"structure- Behavior-Achievement and Result", and emphasizing the analyzing on the market structure, market behavior, market achievement and result in three aspects. Market structure is a main factor on deciding market achievement and result, the main factors on deciding market structure are Market centralization, product differences and market forts characterized with enterprise Qty. and Scale distribution, and entering into forts played an important role on deciding enterprise Qty. and scale distribution. Make analysis on the market centralization and Industrial structural regulation, and make discussion on the measured index for absolute centralization, relative centralization and Hofenda index etc. three market centralization. Make analysis on the market forts, emphasizing the analyzing and exploration on the concept connotation and forming factors of the entering into forts and moving forts, quit forts. Make illustration on the product differences, make analysis on product difference and subsidiary markets, product differences is a potential power and capability for the enterprise to provide different qualified services, it is a way for the enterprise to deal with competition on the business operation, it is a non price fort.II. Making research on the constructional industry structure and regulative characteristics. Looking forward the developmental situation of the constructional market, analyzed the current status of the constructional industry structure, Especially making discussion and exploration on the constructional industry ownership system structure, industry organizational structure, market distribution and layout structure and the talents structure. The survey thinks the value orientation differs with enterprises in different ownership system, their business operational status are different, for the structural regulation of Construction industry organizations, make enterprises'distribution for general contracting and special contracting, labor service subcontractors, combined with the large, medium and small businesses, Makeup matches among the survey design and the constructing and supervising enterprises; the structure for constructional industry layout is a scientific optimism and rational configurations for businesses layout, area layout, global layout, and illustrated the necessity for the structural regulation of the constructional industry, analyzed the main factors which is pushing the new round structural regulation, and illustrated market guiding characteristics of the structural regulation of the construction industry. And we think the general characteristics on the development of current construction industry is structural regulation under market guiding, the structural regulation for the new round constructional industry has taken the enterprises as main body, and take the promotion of the constructional industrial development and competitive power as core content, the structural regulation applied to the marketing processes.III. Make systematic analysis on the market forts of the constructional industry and product differences. Mainly making analysis and research on the entering into forts, moving forts and quit forts for the constructional industry and its product differences. Making detailed analysis on the each type main body permit for the Chinese constructional market, make contrasting analysis on the constructional market permit for the countries and areas such as USA, Germany, Japan, Russia, Singapore, Hongkong. Based on it, making discussion and exploration on the factors of entering into forts which formed the constructional industry, mainly included scale economical forts, technical forts, human resource forts, necessary capital forts, absolute cost forts, policies and rules forts etc. six types, can get a conclusion that the constructional industry entering into forts at low level, mainly includes longitudinal barrier and transverse barrier. The analysis researched mobile forts of the constructional industry, and think the mobile forts for the constructional industry is relatively low, and make analysis on the quitting status of the constructional industry for the developed countries, and think the forts quitting for the constructional industry is too high. Illustrated the constructional industry in general is a highly different industry, and make analysis on the main factors composition for the product differences of the constructional industry , and make analysis on the product differences features for the residential constructional market, public constructional market and large scale special professional project market etc. three subsidiary markets of the constructional market, and got the concept of establishing differential competition for the constructional industry. The entering forts and moving forts for the constructional industry is relatively low, but forts quitting is relatively high, the production capability for the constructional industry is relatively overstock and the same qualified for the constructional products, the most enterprises compete with the similar businesses and operational administration mode, and formed the main reason of over-competition for the constructional industry.IV. Applied SCP normal form"structure-behavior-achievement and result to make analysis on the structural regulation of the constructional industry, and make discussion emphasized on the marketing behavior and marketing achievement and result of the constructional industry under SCP normal form. We think the structure of the Constructional industry influenced the marketing behavior of the construction industry enterprises, and the marketing behavior for the constructional industry is the key factor on deciding the marketing achievement and result, and make analysis on the marketing behavior of the constructional industry, we think the market behavior for the constructional industry mainly include price behavior and non behavior of the construction industry etc. two aspects, and made detailed research and analysis. We think the industry achievement and result for the constructional industry will be commonly limited and restricted by industrial structure and marketing behavior of the enterprise to some extent, and it is an important marking for the rationality of marketing relation and resources configuration, comprehensively showed the efficiency and benefit for the marketing operation. Make discussion the efficiency for the resources configuration and technical progress, and emphasized on analyzing of the related index with resources configuration such as profitability ratio of the constructional industry, labor production ratio, production capability utilization ratio of the constructional industry.V. Started with the structural modes of the Constructional industry and the regulated experience of the developed countries, proposed the content and direction of the the structural regulation of the construction industry. The survey shows that the basic purpose for the structural regulation of the construction industry is to promote the industrial development and the capacity for the competition, its target included to be promoted from task type development to capital type development, from decentralized type development to centralized development, and in compliance with the fact that the trace of competitive development will foster the connotation of the productivity. The structural regulation content for the construction industry are shown as to establish the complete, high efficient, scientific administrative system for the constructional market, and pushing on the capital reorganization of the constructional industry, and promote and form a brand new marketing make up format under pyramid normal form. Through the survey on Structural regulation tendency of Construction industry, conglomeration and reorganization is an important mode of the structural regulation for the construction industry; the simulated enterprise are important format for the development of the Construction industry. In the end, we make analysis on the Structural regulative direction of construction industry from the structure of the Constructional industry ownership system and Construction industry organizational structure etc. two aspects. Make illustration emphasized on the marketing forts and ownership system structural regulation of the Construction industry, and the relation between marketing centralization and organizational and structural regulation of the construction industryVI. Make exploration and discussion on the strategic choice for the structural regulation of the Construction industry. Proposed the strategies on the structural regulation of the construction industry, analyze emphasized on the structural regulation strategies of the construction industry on the integrated marketing mechanism, relaxing the regulation of the government, facilitating self–constantly striving of the enterprise etc. three aspects. The survey think the main strategies on integrating the marketing mechanism are to applied to the innovative constructional modes for the marketing demand, and created the marketing environment under justified competition, building concept of differential competition, speeding up the annexation and reorganization of the construction industry, implement developmental strategies of importing in and going out, the main measures for relaxing the regulation of the government are to enhance the industrial policies guiding of the government, change from administrative permit fort to natural permit fort, decrease the quitting fort of the constructional industry, reconstruct supervising organization of the constructional market, innovating Construction Marketing supervising ways, can construct distinguishable advantages relying on the technical innovation, enhance the financing capability to expand international market, optimize competitive main factors to reorganize value chain, merged into human nature culture to realize enterprise re-forging , innovate administrative modes to realize simulated operation etc. ways to promote self constantly striving for the enterprises.